The One Club „Best of digital decade“ is here.

Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „best of digital decade„. They are:

• The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
• The hire – the famous BMW films.
• Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
• Uniqlock – not really my thing, I have to admit.
• Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
• Chalkbot – fantastic on- / offline campaign.
• Dreamkitchens – great content.
• Eco Drive – another good example of wholistic thinking.
• HBO Voyeur – again, great content and interaction.
• Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.

Take a look yourself!