The singing tweetagrams of Orange UK.

von | Okt. 11, 2010 | Blog, Digital Marketing, Social Media Marketing

Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.

Here is a video of the making of:

You can listen to some of the songs and watch the initial video on their website.

So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?

So, what did I miss?

von | Apr. 6, 2010 | Blog, Digital Marketing, Marketing, Social Media Marketing

After 3 weeks of vacation, I am slowly digging through my RSS Feeds to catch up with whatever happened during my absence. Here are a few links of stuff I dugg up:

  • A new study with 1,500 consumers shows the influence of social media participation on buying intent: „over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.“
  • Will it blend? Of course the iPad also blends: http://bit.ly/9lXbOB (and you can fold it, too, apparently). Tom Dickson of BlendTec is at it again. It hurts, to watch that!
  • John Bell offers an interesting definition of community manager vs conversations manager.
  • Google goes from „fan“ to „like“. I don’t like this. The reasoning: users click on „i like“ more often than „become a fan“. Of course they do. My opinion: once Facebook changes that, users will click on „i like“ less often, because of the fear of too strong committment.
  • Trying to plan the next social media campaign? Let the social media planner help you.

I am sure that there is lots more, the arrival of the iPad and all the craze about it, for example. Or the hundreds of other news items about facebook, twitter and/or foursquare, that are surely still waiting for me in my RSS reader, but I am very much tempted to just press „mark all read“…