von Roland Hachmann | Juli 19, 2007 | Blog, Digital Culture, Digital News, Social Media Marketing
Interesting. Only a few days ago I wrote about possible competitors to facebook, and now I find two posts on techcrunch that relate to my post plus the discussion I had with Mr. White.
The first one is about start pages like pageflakes and netvibes actually offering a social networking functionality:
Until today Pageflakes users could create pages for their own use, and/or make public pages called Pagecasts. The content was and continues to be completely up to the user. Now, however, each user also gets a profile page and can add other Pageflakes users as friends. Effectively, Pageflakes is now a social network, and users can connect based on common interests.
The second one is about the walled gardens of social networks and how this might be overcome, citing the new Plaxo Pulse as an example.
Plaxo Pulse ties together disparate services from across the web unlike the news feed, which ties together only Facebook’s content. While Plaxo hasn’t launched a platform to a crowded hall of over-eager developers, they have quietly focused on linking to existing applications on the web. Currently the provide a single interface for syncing with the social feeds, email, contact, and calendaring applications business people care about. It’s no long stretch to see this developing into even deeper integration with more web applications.
This relates to this comment of Mr. White (plus his subsequent comment) about introducing a protocol layer. Something similar is already on its way by initiatives such as the OpenID Directory.
von Roland Hachmann | Juli 17, 2007 | Ad News, Blog, Digital Culture, Digital News, Marketing, Marketing Trends, Social Media Marketing
The title gives it away, I know. But I do agree with Steve Rubel. Curiosity is a very important career skill these days. At least in our industry, where things are changing so fast, that typical approaches of a few years ago might no longer work – or at least not be the best approaches out there.
You don’t have to try everything or follow every single new Web2.0 gadget, website, or whatever. But you need an inherent interest in the movements happening out there.
von Roland Hachmann | Juli 15, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Online Advertising, Social Media Marketing
„Why Facebook, why now?“ Robert Scoble answers three questions: Why Facebook, why now? Why Facebooks advertising sucks, and how the friends definition and ties could be improved.
In the advertising part, he argues that the ads should somehow be connected to the people’s profiles. But: he says it should be tied to the friends profile, not my own. And I wonder: if my friends are into things that are of no particular interest to me, what is the added value for me? And subsequently you need to ask yourself: why would an advertiser put ads infron of my eyes that are not relevant to me?
von Roland Hachmann | Juli 13, 2007 | Blog, Digital News
… you can see it on the right hand side. Does anyone know the German (or at least European) SMS number for updating twitter?
I am curious to see if this gets me hooked. I have thought about this for some time, but never saw the point. I still don’t, but now I decided to try it nevertheless. And later I shall also try pownce and jaiku, because that’s the next two services people talk about.
von Roland Hachmann | Juli 13, 2007 | Blog, Digital Culture, Social Media Marketing
Two thoughts, similar conclusions, different causes.
Steve Rubel writes about the golden age of individulism:
The difference between then and now is that it’s easier than ever before to become a micro celebrity. It still takes talent and hard work, but really anyone can do it. […] Beyond „micro fame“ if you will, the rise of personal brands really reflects something deeper in society that’s changing. In American culture in particular we have always been proud of individualism and expression. Before Web 2.0 we might dress a certain way or do something to stand out. Nowadays, that happens online and it’s being driven in large part by the maturing of the Net Generation – Gen Y.
So Steve talks about the increased opportunities to live out individualism to create microcelebrities.
While Mitch Joel podcasts about „echo chambers“. He argues, that instead of the podosphere, the blogosphere and any other social media being an echochamber, we are merely creating celebrities.
These are two different angles for a similar thing. Steve says, it is all about individualism, supported by the web enabling self expression. Mitch argues we’re quoting&supporting each other to create our own celebrities among each other. Both results in more or less unknown individuals becoming (micro-) celebrities.
(At the end of the day, you should rather ask Paris Hilton, if you can afford the $1 Million for a personal branding seminar.)
Wo ich sonst so bin...