One year ago, one viral clip hit the charts in Germany: viral marketing at the death star. Darth Vader & Co. chatting about viral marketing in a funny german dialect.
Now you can hear the same conversation in English – with a silly german accent. Enjoy.
In case you’re wondering: no, it doesn’t actually try to promote any product or brand.
here is a nice viral by Samsung:
(thanks.)
The European Championchip is coming soon and you can see how companies like adidas and nike have started to publish all sorts of clips and virals. Now a company rather unlikely to produce football virals has published this 2.5 minute long video of a battle of Franck Ribéry vs Luca Toni:
You can see a company logo in this clip several times, but it is not too obvious. Only once you see this clip, you get a URL that provides more info about who’s behind it:
Once you visit the website mentioned at the end of this clip, you can see it’s done by Allianz, a German insurance company. It’s nicely done, but I am still surprised to see an insurance company go through all this effort to show their logo. But since it’s very entertaining, I won’t ask any more questions 😉
This one has been roaming the net in the last few days:
It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done – both in terms of content as well as spreading it on the net. Who was the agency – does anyone know?
Just yesterday (or this morning), I received a comment by somebody who added some thoughts on viral marketing by pitching his own book including a lot of links in his comment. I let that comment through, because it sounded interesting. The other day however, not long ago, I received an email by somebody pitching his book to me, including some videos I ended up never watching. Boring pitches for books…
But now I found a really cool idea of someone who thought of a very unusual way to sell his book. Here is the English translation of something I found on this German site (and couldn’t yet find in English anywhere – let me know if you do):
Because his debut novel wouldn’t sell and the publishers were reluctant to invest any money in advertising, author WS Maugham decided to take matters in to his on hands. He published classifieds in a few daily newspapers in London with the following copy: „Young millionaire, lover of sports, cultivated, with good taste of music and a patient and empathetic character wishes to marry any young and beautiful girl that resembles the heroine of W.S. Maughams new novel.
Six days later the complete print run of the first edition of the novel was sold out.
Fantastic idea! Good buzzmarketing, and this was in the 1800’s!
Wo ich sonst so bin...