Viral Videos: The Top 10 Videos

von | Nov 28, 2006 | Blog, Digital Culture, Digital News

PSFK lists the top 10 Viral Videos, at least according to the Times Online.

They are:

1 Star Wars Kid (viewed 900 million times)

2 Numa Numa (700m)

3 One Night in Paris (400m)

4 Kylie Minogue: Agent Provocateur (360m)

5 Exploding Whale (350m)

6 John West Salmon Bear Fight (300m)

7 Trojan Games (300m)

8 Kolla2001 (200m)

9 AfroNinja (80m)

10 The Shining Redux (50m)

I must admit I hadn’t seen most of these. And I just wonder, how „The Viral Factory“ measured these figures?

Interesting is one reaction of TV companies:

Television companies, losing viewers to the net, are now launching channels to show “viral videos�.

And apparently they need to react, since:

A BBC Online survey has found that the online video craze is eating into the time that young people spend watching television, with 43 per cent of those who watch video from the internet or on a mobile device at least once a week saying they now watch less normal television as a result.

Zune on Ellen: Microsoft’s new leaking campaign

von | Sep 27, 2006 | Ad News, Blog, Digital Marketing

Just found this on Adjab: Zune on Ellen: Microsoft’s new leaking campaign.

Not bad going for Microsoft. With this kind of advertising they might actually invade the iPod space. I guess they had already practised. At least that’s what it looks like in this video, that was supposed to be „internal“ but then hit YouTube nevertheless. (That must have been a well-orchastrated publicity stunt.)

Now they sent the Zune Player (couldn’t they have chosen a better name?) to so called influentiers and opinion leaders, such as Ellen, who presented the player in her TV show.

What I particularly like about the Zune Player, though (without actually having seen one myself – is the landscape display for movies, which probably makes it more fun to watch movies on this thing than on the iPod Video!

But back to my point: it seems like Microsoft might actually get their marketing right this time AND apply it for a good product. These two things were rarely seen before on their own, if at all – and almost never in combination.