von Roland Hachmann | Mai 30, 2007 | Ad News, Blog, Digital Marketing, Marketing
von Roland Hachmann | Apr 29, 2007 | Ad News, Blog, Digital Culture, Marketing, Online Advertising
I guess April was one of the most unproductive months in the history of this blog, with the holidays and the nice weather outside…
Here is a quick catch up on a few headlines that I found after looking into my feedreader for the first time in weeks:
Being a blog addict is not what I have been the last couple of weeks. Here is a list of symptons that you should watch out for.
I got an invitation for joost some time ago and have been checking that out. I was fascinated by the quality of the „free“ IP TV but now I read at Startup Meme that they will indeed integrate ads – even the classical 30″ spot. In addition, they track my viewing behaviour:
Joost will also be creating behavioral profiles of the users based on the viewing habits, likes and dislikes, to serve hyper targeted ads.
Adverblog pointed me to this nice idea for an „interactive“ outdoor ad by Grolsch beer.
eMarketer refers to a study be marketing sherpa about effectiveness of viral marketing tools. Apparently „experienced“ marketers think highly of these things.
At the same time, YouTube is experimenting with pre- and post roll spots in order to find out how and where to best place ads amongst the clips.
Coke has started a virtual promotion with the guys at Crayon, as you can read at Experience Curve. It’s called virtual thirst – since you don’t really drink anything in Second Life, the idea of being „thirsty“ got extended to thirst for fun, experiences, knowledge, etc. They now call for people to enter their virtual Coke machine that delivers against whichever of these „thirsts“.
Anyway, so much for now, I will continue later, once I am through the rest of the feeds.
von Roland Hachmann | Apr 2, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing
At Kzero you can find a map of companies in Second Life:
I just wonder if that really helps in finding these companies once you’re zooming in? Anyhow, looks interesting and it suggests that location does indeed matter…
von Roland Hachmann | Mrz 14, 2007 | Blog, Digital Culture
Crytek is a German Company for computer games. It has released „Far Cry“ almost 3 years ago, which was a big sucess because of the amazing grafics.
Now, Crytek will release Cryengine2, which features some of the most amazing grafic effects. Some of them you can see in the movie at golem.de.
The clip is roughly 3 minutes long, but it will most certainly change your expectations in terms of reality of grafics.
Having spent some time in the last couple of days showing second life to colleagues and clients, I can only shake my head at the difference in grafic quality – I wish second life was only nearly as realistic as anything the new cryengine can show!
von Roland Hachmann | Feb 18, 2007 | Blog, Digital Culture, Digital Marketing, Online Advertising
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
Wo ich sonst so bin...