von Roland Hachmann | Okt 29, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
FastCompany writes about the way twitter proved to be very useful during the californian fire disaster:
the service is allowing thousands of Southern California residents to stay safe by receiving up-to-the-minute geographical information about the spreading fires. Twitter’s short, instant updates are perfect for bare-bones, factual updates, and and it’s not the only Web service helping out panicked Californians. Several Google Maps mashups have emerged with dynamic blaze information and evacuation details, and a number of blogs are tracking the destruction chronologically to allow people to predict if their homes will stay safe.
People could track the relevant tweet-threads by following keywords such as #sandiegofire. Some relied much more on this source of information (i.e. tweets via mobile decive) than their landline based internet connection, which could have broken down at any time.
This is obviously a tragic example of how twitter can be useful. But nevertheless it shows that there is a lot of potential in this one-to-many sms/microblogging tool.
(via and the email of a colleague)
von Roland Hachmann | Okt 26, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising, Social Media Marketing
von Roland Hachmann | Okt 10, 2007 | Blog, Digital Marketing, Marketing Trends, Social Media Marketing
von Roland Hachmann | Aug 31, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
Steve Rubel explained why and how he started his lifestream – i.e. one central site for gathering any part of his digital trail: any Tweets, blogposts, Facebook notes, del.icio.us links and flickr photos. There is a wide range of different streams, that sometimes intersect at certain touchpoints (like I have my flickr images and my tweets on this page), which need to be aggregated.
A good idea, you can set one up easily at tumblr (30 seconds it says!). Steve even started a „reply stream“ to capture all the replies and comments to anything he published.
This is a logical continuation to bundling and remixing everything on the web using RSS. In the same way I am bundling all my favourite news sources (blogs, pictures, weather, press, etc.) on one startpage (netvibes, by the way – very recommendable), I should bundle all my output on one page for everyone to easily find. Which of course takes us to the other (still unsovled) side of the lifestream: how can I distribute content to all of these platforms and track the user traffic without having to visit all these sites all the time?
Is „lifestreams“ something many people will take up anytime soon? I don’t think so. It’s still to geeky, to much hastle, and most people have too few lifestreams anyway. But in a few years time, when more people will have an increasing digital trail, this might become a habit. We’ll see.
I think I will set one up shortly, once I am through with another – much more time consuming (and completely offline) – project that will keep me busy in the next 4 weeks. I’ll let you more about this soon on this site.
von Roland Hachmann | Aug 29, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing
Google introduced video overlay ads for YouTube, as this article on read/writeweb says. As a user I don’t like the idea of these ads“interrupting“ me, but it will infact be a good way of better monetizing the video experience. They’re offering it on a CPM basis for now, which seems odd to me, but I guess that might change once they know how well it is accepted?
Also, they don’t seem to be the first to launch this (by far not), as this Tecrunch article states.
Wo ich sonst so bin...