Jeff Jarvis Keynote during the next09 conference
OK, some more Jeff Jarvis Content. The video of his great keynote speach during the next09 conference is online now (forward to 07:00, before that is a welcome note to the conference):
Jeff Jarvis in a Techcrunch Interview at Next09 Conference
During the last couple of days at the next09 conference here in Hamburg Germany, I enjoyed quite a few very interesting presentations, talks and discussions. Amongst the internationally known people were bloggers/thinkers such as Jeff Jarvis, Brian Solis, Umair Haque, Steve Rubel, Stowe Boyd plus a few others. Of course, there were also many well known digerati from Germany/Europe, checkout the next conference homepage for a list of the speakers.
One of the most inspiring speaches was the keynote of Jeff Jarvis, who just wrote the book „what would Google do„.
Techcrunch’s Robin Wauters interviewed Jeff Jarvis during the conference for a quick take on the points he made during his presentations at next09:
Video Interview: Jeff Jarvis at Next09 from Plugg Conference on Vimeo.
1 trillion unique webpages and information overload
Just a quick note: While read/writeweb writes about information overload and how it has caused a productivity loss of $650 billion, Google boasts about having indexed 1 trillion (1,000,000,000,000) Websites. Add Email, twitter, SMS and possibly even paper producst like books and newspapers, the amount of information available – or battling for our attention – is enormous these days.
Tools for searching (or: finding), aggregation, filtering and blocking will become ever more important.
Youtube’s new buzz targeting
Googletube just announced a new mechanism through which advertisers can book preroll ads precisely on those ads, that are on their way to become viral. Sounds great, considering the fact that there are around 150.000 new clips uploaded to youtube everyday.
YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it’s rated, and how quickly it picks up views, to determine which clips are about to „go viral.“
Advertisers can capitalize on the momentum by choosing to run overlay ads on these videos, with the possibility of combining buzz targeting with other options like time of day, gender and category targeting. As with all YouTube products, the ads only run on partner videos–or content from professional, semi-professional and even amateur producers that fit the targeting criteria, and have their express consent. (from here)
In the same article from which I got the quote above, Eric Schmidt ist quoted saying that the best youtube products will come out this year. This is one of them – some others might concern the tracking and measurement offerings, which have also greatly improved over the last couple of weeks!
Google and Apple and the no compromise for bucks philosophy.
Just the other day I posted this graphic at my german blog:
The graphic is from this place here. Just today I found the ‚corresponding article‘ about ‚how google and apple dominate‚ whatever field they are moving into. Written by Umair Haque, this article goes into the „no compromise for bucks“ philosophy that is at the core of their DNA – Goople’s DNA, as he calls the two companies:
The ends they’re working towards are similar: Goople aspires to – with laserlike intensity – change the world for the better. And where most of their competitors will sell out everything they believe in for a few bucks and a latte, Goople is deeply, radically purposive: they won’t compromise much, if anything, to achieve the goal of changing the world for the better.
Go read that and remember the graphic above. And then keep this in mind whenever you’re thinking of a company’s strategy.
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