Intel, the visual life: the sartorialist.

von | Jan. 10, 2011 | Blog, Digital Marketing, Marketing

OK, another one from Intel, but again well worth watching. The sartorialist, one of the most famous streetphotographers, is featured in a fantastic 7 minute long movie, with only a short intel logo at the end. This is content I like to watch, where I don’t mind the ad message at the end. Of course, in a few shots you see the sartorialist, Scott Schumann, sitting in front of the screen of his (assumingly intel based) computer.

Make sure you watch this in HD / 1080, its amazing footage:

http://www.youtube.com/watch?v=e5NgG5koPZU

Stop campaining, start committing

von | Okt. 7, 2008 | Ad News, Blog, Marketing

Interesting presentation of Paul Isaakson on modern brand building.

The essence can be laid out in the two contraries:

Campaining = marketing for short term gains.
Committing = creating an evolving collection of coherent brand ideas and experiences over time.

Modern Brand Building

View SlideShare presentation or Upload your own. (tags: deepspace space150)

Just one sentence struck me as a bit strange:

Campaining = changing your core brand message to fit what you think people need or want to hear today so that they buy your product or service

Campaigns don’t always change core brand messages, do they? I surprised by that assumption…

Wishlist for the agency of the future

von | Sep. 18, 2008 | Ad News, Blog, Digital Marketing, Marketing, Marketing Trends

Just a quick pointer: Sapient sponsored a survey in the US asking marketers, what they want from their agencies in the future. Here is the top 10 list of things:

  1. A greater knowledge of digital space
  2. More use of “pull interactions”
  3. Leverage virtual communities
  4. Agency executives using the technology they are recommending
  5. Chief Digital Officers make agencies more appealing
  6. Web 2.0 and social media savvy
  7. Agencies that understand consumer behavior
  8. Demonstrate strategic thinking
  9. Branding and creative capabilities
  10. Ability to measure success

There is some more detail to these points at the sapient website.

The top 25 Marketing Blogs according to Technorati

von | Jan. 12, 2008 | Blog, Digital Marketing, Marketing

Here is a list of the top 25 marketing blogs according to technorati.com:

1 – Seth’s Blog – 9,034 (-68)(LW – 1)
2 – Duct Tape Marketing – 1,841 (-198)(LW – 2)
3 – Search Engine Guide – 1,679 (-23)(LW – 3)
4 – Logic + Emotion – 1,169 (-4)(LW – 4)
5 – Daily Fix – 1,081 (-29)(LW – 5)
6 – Brand Autopsy – 742 (-21)(LW – 6)
7 – The Engaging Brand – 717 (-31)(LW – 7)
8 – Influential Marketing – 709 (-18)(LW – 8)
9 – Drew’s Marketing Minute – 704 (-16)(LW – 9)
10 – Church of the Customer – 661 (No Change)(LW – 10)
11 – What’s Next – 645 (-5)(LW – 12)
12 – Conversation Agent – 639 (-17)(LW – 11)
13 – Diva Marketing – 629 (-14)(LW – 13)
14 – Jaffe Juice – 611 (-29)(LW – 14)
15 – The Viral Garden – 560 (-26)(LW – 15)
16 – Six Pixels of Separation – 505 (LW – UR)
17 – Converstations – 495 (-14)(LW – 16)
18 – Branding and Marketing – 464 (-5)(LW – 18)
19 – CK’s Blog – 462 (+1)(LW – 19)
20 – Servant of Chaos – 441 (-19)(LW – 20)
20 – Customers Rock! – 441 (+1)(LW – 21)
22 – Every Dot Connects – 393 (+2)(LW – 23)
23 – Greg Verdino’s Marketing Blog – 390 (-28)(LW – 22)
24 – Chaos Scenario – 384 (-5)(LW – 24)
25 – Experience Curve – 378 (-95)(LW – 17)

A short description from the viralgarden blog, where I found this list:

The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week’s Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW).

I have to admit that I am not subscribed to all of them. Some I even deleted from my reading list again. Links from Technorati might be a good indicator for influence, but that of course still doesn’t implicate relevance…

The tasty effects of good branding

von | Aug. 13, 2007 | Ad News, Blog, Marketing

Are kids easy to fool? Can a little branding make things much tastier for them? Of course it can! Well, at least this article says it can. Wrap anything in something branded by McDonalds and the kids seem to be liking it!

„You see a McDonald’s label and kids start salivating,“ said Diane Levin, a childhood development specialist who campaigns against advertising to kids. She had no role in the research.

So be careful about the bad effects advertising and branding might have on your kids.

But hey – only your kids? Shouldn’t you also watch out for yourself? Don’t you think it is rather easy to be fooled as an adult, too? Well, think again. Because this article mentions a study, that tested adults for perception of well branded vs not well branded wine.

Of course it’s not about an overarching (golden) brand symbol. But it’s about perception nevertheless. What is your opinion on wine from North Dakota? Don’t have any (opinion, that is)? How about wine from California? That bell makes you salivate?

In that study conducted by Cornell professors, a group of diners was served the same wine, either labeled as wine from california, or labeled as wine from North Dakota – both carrying the name of a non-existent winery. Guess which one the group preferred? Correct!

Branding can be sooo misleading! *g*