von Roland Hachmann | Nov 12, 2006 | Blog, Digital Culture, Digital News
Again, german blogger Robert Basic pointed me to something interesting: the digital identity map by Frédéric Cavazza.
A „map“ with all the web2.0 names you could possibly sign up with nowadays. (Did we need to sign up for bloody everything during web1.0, too, or is signing up just a 2.0 phenomenon?)
Unfortunately, I still don’t read french perfectly, even after a year in Paris, but for those who do, check out the theoretical derivation of this map.
For everyone else, just check out the map, it’s self-explanatory enough as it is:
von Roland Hachmann | Nov 11, 2006 | Blog, Digital Culture, Digital News
In an article with the headline „DIGITAL UTOPIA A new breed of technologists envisions a democratic world improved by the Internet“ Dan Fost writes about the Hippie-esque dream of the social web:
Dubbed Digital Utopians by some, and Web 2.0 innovators by others, this latest wave of tech gurus champion community over commerce, sharing ideas over sharing profits. By using Web sites that stress group thinking and sharing, these Internet idealists want to topple the power silos of Hollywood, Washington, Wall Street and even Silicon Valley. And like countless populists throughout history, they hope to disperse power and control, an idea that delights many and horrifies others.
All very idealistic, and considering the following quote, Web2.0 seems to simply follow on an ageless debate:
The core of the Web 2.0 movement resurrects an age-old debate about governance and democracy, one that was argued by political philosophers such as Jean-Jacques Rousseau and Alexis de Tocqueville: Are the benefits of democracy — taking advantage of what Web 2.0 proponents call the wisdom of the crowds — worth risking the dark side of mob rule?
Tim O’Reilly, who coined the term, doesn’t quite see it that way:
Yet while people, perhaps reacting to the greed that fueled the IPOs of the dot-com years, saw in Web 2.0 a chance to create a new collectivism, O’Reilly said, „I don’t see it that way at all.“
Web 2.0, he says, is about business.
He says many tech movements start out with similar idealism, only to give way to capitalism. For instance, O’Reilly says, Napster introduced file sharing, but now iTunes has people comfortable with paying for music online.
Interesting article, and an inspiring (yet rather useless) discussion.
von Roland Hachmann | Nov 9, 2006 | Ad News, Blog, SEO / SEA
German Blogger Robert Basic points me to a new blog by Google, which does not promote Google services, but instead it writes about how the CPG industry is tackling online marketing. Which makes this whole blog a service to this industry. And lets us guess about the relative importance of this industry for Google…
Our motto: all the news from Google’s ad team that fits in your fridge or pantry…and maybe a little bit more. […] Our sales teams are organized by industry so that we can focus on the distinctive qualities and business needs of our advertisers and marketers.
[..] Our goal for the blog is to communicate with you, our advertisers and agencies. We’ll talk about the ways in which CPG is tackling the changing world of online marketing and how we work with advertisers to create the best experience for their customers. We’ll also strive to keep you on top of relevant news from Google that can affect CPG.
A good idea. But will people read it? Only the long tail run can tell us.
von Roland Hachmann | Sep 30, 2006 | Blog, Digital Culture
There is one thing I would like to recommend to anyone interested in ideas & inspiration. TEDTalks is a podium for remarkable people who have done or are doing remarkable things. In the words of TED itself:
Each year, TED hosts some of the world’s most fascinating people: Trusted voices and convention-breaking mavericks, icons and geniuses. The talks they deliver have had had such a great impact, we thought they deserved a wider audience.
I found a range of fascinating talks there (and I still ain’t finished watching all of them). Sir Ken Robinson, for example is as inspirational as he is funny. Malcolm Gladwell speaks about things he also published in his book „blink“ (his presentation at TED is from 2004). There are also musicians, philosophers and many other people sharing their thoughts.
From a web perspective, there is Mena Trott, who started the blog-software and service company six apart with the software moveable type. And there is also Jimmy Wales, who founded Wikipedia – a site that I increasingly enjoy nowadays. For researching, but also more and more for browsing.
If you want some inspirational ideas and thougts – don’t miss this.
von Roland Hachmann | Sep 28, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Businessweek Online has a „Tech Special Report“ online with lots of interesting articles. And also a slideshow about „Your Favorite Bloggers“ – the guys behind boingboing, engadget. People like Seth Godin, Mark Cuban, etc. Nice flick through those slides. Unfortunately, the corresponding list for Germany would be different. We still don’t have that kind of blog-celebrity culture over here…
Other than that there are a few other things worth reading:
- The internet is an entertainment medium:
According to the Pew Internet Life Survey, on any given day, 40 million Americans go to the Web for no particular reason, just to pass the time.
- An article about the (on the web) neglected target audience of the 50 year old baby boomers:
Today, baby boomers make up the Web’s largest constituency, accounting for fully one-third of the 195.3 million Web users in the U.S., according to JupiterResearch. They also spend more money on online shopping than your average Web user.
- And an article about Six Apart, and how it evolved from the very first journal entries of Mena Trott to the company it is today.
Wo ich sonst so bin...