von Roland Hachmann | Mai 15, 2007 | Ad News, Blog, Digital Marketing, Digital News
- While everyone is getting excited about Joost, there is a competitor not far away. Less beta users, less headlines, but very similar thing, called babelgum.
- But that’s not all, Zattoo is another TV platform, with only few, but real TV stations, such as RTL, ART, BBC World, CNN, France 2+3, ZDF and some more.
- Audi.de/tv launched, and German Werbeblogger has some justified serious criticism about this web1.0-ish wannabe 2.0-ish plattform.
- Focus.de published a study about us german bloggers, finding out that we’re indeed young and well educated. Thanks for the compliment!
- The Playboy seems to be opening up a dependence in Second Life. I am curious to see their hostesses!
- Absolutely amazing: watching new flickr photos being uploaded, almost in real time – around the world: this is flickrvision, another API-wonder.
von Roland Hachmann | Mai 10, 2007 | Blog, Marketing, Marketing Trends, Social Media Marketing
The new trendbriefing is all about the tyranny of transparency:
„Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others.“
Opinion portals, blogs, review sites, forums, video sites, etc. etc. The modern consumer has every means to publish his or her opinion about everything – and every consumer can also find opinions on everything. And it’s only going to get worse over time, says that report. The amount might, as they write, outnumber the fake reviews written by the brands themselves leading to greater „honesty“ and „trust“.
But it also means that users will need ever better and more intelligent filters to find anything useful – especially something useful for THEM. Since the reviews might be written by users with a completely different taste for things. Other fields of danger are company internal things being spread, of course.
Yet, I don’t feel sorry for these companies. If they have things to hide, then it’s a threat for them.
At the same time, it is a huge chance for companies. Of course, people will also spread good news, so there will be a lot more word of mouth going around.
But the main factor is in the fields of market research: It has become so easy and inexpensive to find out, what consumers are really thinking about products and services! The more diverse the landscape of reviews, videos, soundbites or photos, the better results of an „online conversation research“ can get. I recommend to everyone to go „egosurfing“ – either for your own name, or for your company, your brand.
So don’t try to solve the problem of transparency, grab the opportunity of endless free consumer insights!
von Roland Hachmann | Apr 29, 2007 | Ad News, Blog, Digital Culture, Marketing, Online Advertising
I guess April was one of the most unproductive months in the history of this blog, with the holidays and the nice weather outside…
Here is a quick catch up on a few headlines that I found after looking into my feedreader for the first time in weeks:
Being a blog addict is not what I have been the last couple of weeks. Here is a list of symptons that you should watch out for.
I got an invitation for joost some time ago and have been checking that out. I was fascinated by the quality of the „free“ IP TV but now I read at Startup Meme that they will indeed integrate ads – even the classical 30″ spot. In addition, they track my viewing behaviour:
Joost will also be creating behavioral profiles of the users based on the viewing habits, likes and dislikes, to serve hyper targeted ads.
Adverblog pointed me to this nice idea for an „interactive“ outdoor ad by Grolsch beer.
eMarketer refers to a study be marketing sherpa about effectiveness of viral marketing tools. Apparently „experienced“ marketers think highly of these things.
At the same time, YouTube is experimenting with pre- and post roll spots in order to find out how and where to best place ads amongst the clips.
Coke has started a virtual promotion with the guys at Crayon, as you can read at Experience Curve. It’s called virtual thirst – since you don’t really drink anything in Second Life, the idea of being „thirsty“ got extended to thirst for fun, experiences, knowledge, etc. They now call for people to enter their virtual Coke machine that delivers against whichever of these „thirsts“.
Anyway, so much for now, I will continue later, once I am through the rest of the feeds.
von Roland Hachmann | Mrz 16, 2007 | Blog, Digital Culture, Marketing Trends
According to nutritionists, constantly eating (healthy) snacks throughout the day is better then indulging into huge meals ever so often.
The same seems to be true about information. David Armano draws some conclusions, all based on an article on wired that says:
Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips – in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture – and boy, is it tasty (not to mention addictive)
As David Armano writes:
Certainly blogs, and other shorthand forms of communications which have surged in popularity tell us something about ourselves and our attention spans. But maybe there is a new reality of bite sized content being extremely effective. Sure, we want people to read our books and watch our hour long TV shows including all the commercials—but we can’t FORCE them to. If they want bite-sized nuggets it’s better than nothing. And maybe we should be thinking about how we can serve up healthy bite-sized content and experiences?
He basically argues, that information snacking shouldn’t be a problem, as long as it’s healthy snacks we’re consuming.
Of course, a 7-course meal isn’t the same as a quick snack. But at least we spend some time with it. We will most likely even remember the 7-course meal much better than the quick snack.
The quick snack is in danger of being lost in short term memory, purely because of the other attractions surrounding it. We’re talking about an increasing shortage of attention within this snack-economy…
von Roland Hachmann | Mrz 15, 2007 | Blog, Digital Culture, Social Media Marketing
It’s all over the blogs. Twitter is everywhere. And I still don’t understand, why micro-messaging or -blogging is any good. Guess I will have to try it sometime.
Now even the NY Times experiments with it showing the main headlines of the paper on twitter.com…
Also, Google News has a twitter feed. Even though that is courtesy of bleep. software.
In addition, here are some cell phone cheat sheets by Jarrod.
(found via micropersuasion)
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