Seven Brand and Marketing Trends for 2007

Robert Passikoff writes about seven brand and marketing trends for 2007

He starts of with a nice quote:

Nobel Prize winner Niels Bohr once noted that “prediction is very difficult, especially about the future,�

And then continues pitching his company USP:

but then he didn’t have access to predictive loyalty metrics. Happily, we at Brand Keys do.

The 7 trends are (*drumroll here*):

1. An ongoing emphasis on “engagement.�
2. More reliance on consumer-generated content.
3. More, more branded entertainment.
4. Media planning will become more “touch point� focused.
5. Using technology and engagement to better communicate with consumer expectations.
6. Expanding the potential of Websites, blogs, and the digital world.
7. Innovation and loyalty will matter more.

Sounds good. But there is nothing really new in this. The only difference being, that these trends will probably now reach a certain visibility among marketers so that we’ll see a lot more campaigns, tactics, etc. around these 7 points. I am certainly looking forward to that.