Links & News, 08.05.07

Some links to stories of the last week or so:

• Print publications in the US are increasingly forced to guarantee hard metrics to advertisers, writes Marketing Vox:

The new demands for better metrics can be attributed to the evolution of web metrics and consequent instant-accountability curve, in addition to the myriad of media options now available to marketers.

• Widgets or Gadgets seem to be on the rise in online Advertising. They’re small customizable ads that can include interactive elements or even streamed rich media. Another reason why „traditional“ metrics in online advertising might have to be rethought.

• NBC Universal, as one of the biggest broadcasters in the US, is moving to „paid per effectiveness“ instead of a regular CPM model… as it says here:

„We were based on a CPM model, and that was fine in the past, but ultimately we would like to be paid [for] advertising effectiveness,“ Comstock said. „It’s about delivering the right message to the right person at the right time, and television doesn’t do that now.“

So if they don’t do that now, have they ever done it?

• YouTube started paying SOME of their top content producers:

“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” said Jamie Byrne, head of product marketing, in an interview on Thursday. “This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”

[…] While YouTube had previously said it might populate videos with pre-or-post roll ads as soon as this summer, the monies for the new program will come from the sales of banner ads.