Jeep and Marvel at online comics.

Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:

The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.

I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?