Follow the music and the lines. It is about a car!

I agree with Martina. This site does display not much about the new Audi A5. The main site is about lines. Lines and piano music. It is beautiful, almost meditative. Take a look yourself, it is very easy:

But the connection to the car is very far fetched. You get some idea of how they came about the idea for this site when watching the clip in „about the Audi A5“. It is, as you probably imagined, all about the new design of the car:

Nicely done for a product launch campaign. But they will need some follow up later on to lead people to the product site and/or car configurator…