Bacon, or bacn – the nice brother of evil spam, is increasing. We all know the mails of facebook & Co, informing us about updates on their site. Emails we have not really enthusiastically subscribed to, yet we acknoledged and approved the fact that these sites will send us that stuff.
OK, another one from Intel, but again well worth watching. The sartorialist, one of the most famous streetphotographers, is featured in a fantastic 7 minute long movie, with only a short intel logo at the end. This is content I like to watch, where I don’t mind the ad message at the end. Of course, in a few shots you see the sartorialist, Scott Schumann, sitting in front of the screen of his (assumingly intel based) computer.
Make sure you watch this in HD / 1080, its amazing footage:
Google Launches „YouTube Trends„, A Site For Keeping Up On The Latest Viral Videos:
As business insider writes:
The site will mix algorithmically determined lists of popular videos with posts providing context for the latest trends on YouTube.
Interesting though, that it is a blog-like site, hosted under Google’s blogger services blogspot.com. It shows the the main trending videos in blog style, while offering filters for trending topics, categories, etc.
Once you click on „discover video trends near you“, you get to a trends dashboard, that is hosted on youtube again.
Steve Rubel and David Armano of Edelman just released 11 trends to watch in 2011. Most are to be expected, when reading the tech / social media blogosphere. But still a good curation, as they call it themselves:
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The trends overview:
Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversion
Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk
Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change
Transmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectations
Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content
The Integration Economy – Social media efforts can no longer exist in fragmented, non-formal initiatives. They begin to integrate
Ubiquitous Social Computing – As competition heats up mobile devices, consumers closer to being socially connected anywhere
Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011
Social Media Schizophrenia – Social overload is no longer a problem for tech mavens, but a broader population
Google Strikes Back – Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
Viva La Social Web Site – Businesses realize that integrating social functionality into their existing web sites is what users now expect
With respect to the German landscape, here are some of my takes on it:
I really hope that the discussion moves away from „reach“ towards „attention“, and that we will find adequate KPI. But somehow I doubt that either will happen in 2011 already.
I am sure we’ll see a lot more transmedia storytelling (which I like),
as well as more integrate approaches, at least within the bigger and more advanced companies, after having done their baby steps on the social web in the last years.
Facebook will increasingly dominate the social web in Germany, with nearly 14 Million Germans having joined the network. It will also dominate marketing efforts and agency briefings. One should hope that users won’t get fed up by too many lame marketing approaches.
Location, Location: this will get bigger every year. However, whether or not Facebook will make the run really depends on their next updates to „places“. In it’s current state (in Germany), Places is simply boring.
Social Websites: this has already started well in 2011 in Germany, it will just be a strong continuation.
Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „best of digital decade„. They are:
The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
The hire – the famous BMW films.
Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
Uniqlock – not really my thing, I have to admit.
Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
Chalkbot – fantastic on- / offline campaign.
Dreamkitchens – great content.
Eco Drive – another good example of wholistic thinking.
HBO Voyeur – again, great content and interaction.
Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.
Wo ich sonst so bin...