Small but smart idea: how did coke get people of Israel to put the coke bottles into recycling bins? They used location based services to show everyone where the recycling bins are. It even demonstrated some game mechanic: whoever checked in most in those locations became recycling king:
This is an interesting idea by Budweiser. the hotter the weather, the better the beer promotion. If it gets really, really hot, you get the bud for free. Otherwise, you get 1€ or 2€ off. The mobile app tells you which rebate is on. (See Adverblog for Screenshots of the app!)
Here is the commercial related to it (enjoy the „old spice“ style of the video):
http://www.youtube.com/watch?v=zzxlQnK4tIAAnother car industry idea. With Jeep Wrangler, you can „drive your track„. Just upload your music, have the sound waves analysed and find out about the hill scape suitable for your music taste. Nice little gadgety idea…
http://www.youtube.com/watch?v=T4iPQLAy7EUThis one looks interesting. So obvious, the idea, yet really well done! You can drive a mini on a google map anywhere in the world:
You can even drive it in Hamburg. Also, it displays the correct time of the day, when at night, like now, the map is darker and the mini has its headlights switched on. Since it is on facebook, you can apparently also challenge your friends in a race (I haven’t tried that myself yet).
A rather clever idea by Diesel Guatemala>
http://vimeo.com/25268732Many of them are quite a few years old, but this is probably the best compilation of guerilla marketing ideas out there:
Wo ich sonst so bin...