ecircle has produced an infographic on how users interact with brands via email and social media. For obvious reasons did eCircle include email usage as a main component in this study, but interesting nevertheless also for social media marketers.
Elilmmaker Eddy needed money for a movie project. So why not try crowdsourcing? Here is an interesting casestudy:
Gamification is no doubt the next important thing for anyone interested in motivating people, target audiences, employees, etc.
It’s not so much about making things playful so they’re generally more fun, but to design motivation experiences.
Just: how effective is it? here is a nice presentation about this:
I know this has been going around for a few days already, but I had to post it nevertheless. This guy was a marketing genius, no doubt.
(What made this particularly interesting for me is the fact, that I was watching Mad Men when I found this video and started watching it)
Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:
http://www.youtube.com/watch?v=hKZfAQ7L_WMAnd here is how they made it:
http://www.youtube.com/watch?v=Kw_h–tcyIoThe video went fairly viral with 550k views in 2 months.
A question often asked. Here is an info graphic (click on the image to see the full size version):
Wo ich sonst so bin...