Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
https://www.youtube.com/watch?v=NGrrPReQaOE
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:
The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.
I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?
One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.
It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite a few days (which is why I only found out now) I had expected more than only 30 unread posts – it already made me a little suspicious…
Shame. But, as it is written in a post of the 1st of February:
It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.
Many thanks to you guys, I enjoyed the show.
On a side note, it seems like a few blog networks are consolidating. I know of at least another one in Germany, that stopped a few of their blogs. Anyone heard of any others? Does Gawker still run all its blogs?
Clickz references a study about user generated content – or consumer generated content, as it should rather be called. This is from August 2006, but nevertheless quite interesting, as there seems to be some interesting findings even related to „traditional“ internet advertising:
Almost three-quarters of people who publish amateur video content online are under 25, and of those, 86 percent are male. […] Other findings of the „Generator Motivations Study“ include that as many as 73 percent of content generators notice Internet advertising, a much higher ration than what’s found in the male 18 to 24 year-old demographic as a whole. Also, 57 percent of all content creators surveyed said they are willing to feature brands in their videos, and many within the group have already done so. […] The report suggests opportunity for marketers, if campaigns are executed properly. „Approaching the right communities, with the right tone and incentives can motivate users to generate content featuring brands,“ the report said.
Sounds good, being from Germany, I now wonder if the situation is (or will be) similar in Germany?
Interestingly enough, many super-advertisers skip this years super-bowl. P&G, Unilever, Microsoft all won’t show a single ad during the game.
There are some noteworthy quotes in that article:
A quote of John B. Williams, general manager-Windows global communications
We think we have a product and a message that stands alone. Borrowed interest is always something you look at, but [our marketing] will give us more pop, in our opinion, than going into a Super Bowl environment.
A P&G spokesperson stated via email:
Simply put, we’re looking to optimize the intro of the new campaign, and the Super Bowl was not part of the strategy
Seems like the main advertising sports event had reached its peak last year and is now on the decline. At least as long as they don’t change something about the setup – i.e. prices, integration with other media/events/channels, whatever. Does that mean advertisers will shift more to online? Not necessarily so. Dove experienced good results with outdoor last year and expects more resonation of the academy awards.
In the end it shows that currently everything is under close scrutiny, even events like the superbowl…
This is an excellent truffle: A Periodic Table of Visualization Methods. Excellent source of inspiration. Some visualisations are known, some are inspiring (at least to me). Here are the categories:
And the whole thing looks like this:
But you should really click through to the table (made in Flash) itself, because for each of the squares, the visualisation is shown as a popup.
Wo ich sonst so bin...