von Roland Hachmann | Jan. 12, 2008 | Blog, Digital Marketing, Marketing
Here is a list of the top 25 marketing blogs according to technorati.com:
1 – Seth’s Blog – 9,034 (-68)(LW – 1)
2 – Duct Tape Marketing – 1,841 (-198)(LW – 2)
3 – Search Engine Guide – 1,679 (-23)(LW – 3)
4 – Logic + Emotion – 1,169 (-4)(LW – 4)
5 – Daily Fix – 1,081 (-29)(LW – 5)
6 – Brand Autopsy – 742 (-21)(LW – 6)
7 – The Engaging Brand – 717 (-31)(LW – 7)
8 – Influential Marketing – 709 (-18)(LW – 8)
9 – Drew’s Marketing Minute – 704 (-16)(LW – 9)
10 – Church of the Customer – 661 (No Change)(LW – 10)
11 – What’s Next – 645 (-5)(LW – 12)
12 – Conversation Agent – 639 (-17)(LW – 11)
13 – Diva Marketing – 629 (-14)(LW – 13)
14 – Jaffe Juice – 611 (-29)(LW – 14)
15 – The Viral Garden – 560 (-26)(LW – 15)
16 – Six Pixels of Separation – 505 (LW – UR)
17 – Converstations – 495 (-14)(LW – 16)
18 – Branding and Marketing – 464 (-5)(LW – 18)
19 – CK’s Blog – 462 (+1)(LW – 19)
20 – Servant of Chaos – 441 (-19)(LW – 20)
20 – Customers Rock! – 441 (+1)(LW – 21)
22 – Every Dot Connects – 393 (+2)(LW – 23)
23 – Greg Verdino’s Marketing Blog – 390 (-28)(LW – 22)
24 – Chaos Scenario – 384 (-5)(LW – 24)
25 – Experience Curve – 378 (-95)(LW – 17)
A short description from the viralgarden blog, where I found this list:
The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week’s Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW).
I have to admit that I am not subscribed to all of them. Some I even deleted from my reading list again. Links from Technorati might be a good indicator for influence, but that of course still doesn’t implicate relevance…
von Roland Hachmann | Jan. 2, 2008 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during the superbowl. That should be interesting, especially since after the superbowl, there isn’t even a whole year left to give away these mp3s. It means that they will have to give a way more than 3,000,000 songs per day (roughly calculated for 300 days).
Considering the fact that iTunes sold 1.5 billion songs in the last few years, this truly is a big number. And it should resultin in an inflation of the mp3 market, lowering the value of digital songs in general. Don’t you think?
von Roland Hachmann | Dez. 20, 2007 | Blog, Digital Marketing, Marketing
This must be one of the busiest sites right now… So I tried it myself. Here is my elf.
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Mobile Marketing, Online Advertising, Social Media Marketing
As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed „Uber“-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, but also technology and internet trends.
It does sound a little like a link bait, but that’s fine for me as long as that lists gets updated frequently.
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
This is a rather interesting online advertising approach from Norway:
One of Norways largest online news sources wanted to promote their online services. The idea: several copywriters comment live on the articles on the news portal, during the day and evening hours.
Within around 150 hours, more than 1,000 unique ads have been created this way. Enjoyable idea, and if the live comments by the copywriters were any good, people might have actually surfed the portal for quite some time just to read the ads…
von Roland Hachmann | Dez. 18, 2007 | Blog, Digital Culture, Marketing, Social Media Marketing
At the Church of the customer Blog, there is an approach of how to categorize communities, which I found quite interesting. The build a square, one axis being size, the other being devotion. Most communities can be aligned along these axes:
- Little Devotion, little in size: Clique, like a small world. (Anyone who can invite me?)
- Little in size, but high in devotion: Cult, like Maker’s Mark Ambassadors. (Never heard of them!)
- Low in devotion but large in size: Network, like LinkedIn or Xing.
- Large in size and high in devotion: Nation, like Netroots Nation. (Never heard of them either!)
So what does that tell us? Size and devotion are the two main things affecting any community. Question is, whether it is possible to increase both at the same time, or if it is better to focus on one at a time?
Wo ich sonst so bin...