Marketing | Netzfischer Consulting

Oakley sunglasses for the chilenian miners

von Roland Hachmann | Okt 25, 2010 | Ad News, Blog, Marketing

Now this completely slipped my attention until someone pointed it out to me (maybe, because I didn’t really watch the news on television).

The chilenian miners were rescued after a very long time underground, as we all know. We all cheered when we heard the news! But because one’s eyes need adjustment to the light of day after such a long time, Oakley managed to do something remarkable, that killed two birds with one stone: they supported the rescue ambitions (at least in a small way), by donating 35 sunglasses for the miners, and also managed to get some product placement into every news show on the planet, since the miners were shown in close up when they were rescued.

All that, without having pushed it, since they were asked to support the mission.

The result? See for yourself, at minute 1:07, 1:21 and 3:15 – perfect product placement!

Sir Martin Sorrel on the future of Advertising

von Roland Hachmann | Okt 13, 2010 | Ad News, Blog, Digital Marketing, Marketing

One of several interviews of Andrew Keen with one of the most powerful (M)Admen these days, well worth watching all of them here.

Smell like a monster – Old Spice parody

von Roland Hachmann | Okt 11, 2010 | Blog, Digital Culture, Marketing

With every good campaign, you get copycats, spoofs and, most honorably, adaptations of the idea into mainstream culture.

The fact that the Old Spice campaign idea made it into what seems to be a sesame street clip, is huge:

Smallest stop motion for Nokia

von Roland Hachmann | Sep 29, 2010 | Blog, Digital Marketing, Marketing

This isn’t the most fascinating video, but the idea itself and the making of is great:

http://www.youtube.com/watch?v=CD7eagLl5c4

The whole thing was shot on a Nokia cellphone:

Found that here, where you can also see the making of.

Why Social Media Projects fail: a study.

von Roland Hachmann | Sep 25, 2010 | Blog, Digital Marketing, Marketing, Social Media Marketing

I missed the last Social Media Club Hamburg meeting, unfortunately. It was booked out when I first looked, and I didn’t have a chance to check the list again later on.

The discussion must have been quite interesting, the topic certainly was: why social media projects fail. Basis for the discussion was a study amongst more than 500 Marketers across Europe.

This is the presentation of the study:

Why Social Media Projects Fail?! – A European Perspective

View more presentations from BSI.

The presentation held during the SMCHH Event can be found here. It is based on the facts above, but offers a further discussion angle to the story.

(Thanks, Sven).

Tipp-Ex Bear hunter viral video

von Roland Hachmann | Sep 3, 2010 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising

We all enjoyed the subservient chicken for Burger King. We also enjoyed the Samsung „follow your instinct“ interactive Video story where you can choose how to proceed with the story by clicking on one of several button to continue different paths:

http://www.youtube.com/watch?v=HoOCiaxIZF4

And we also like youtube advertising, that plays with the layout of the page, as in the movie promo for the Expendables.

Now, Tipp-Ex has combined those three and came up with a nice advertising Campaign:

You can choose – or shall I say it looks like you can choose – one of two endings. Warning, here is a spoiler:

You don’t have a choice. The bear won’t be shot, in both options the ad changes, the youtube special ad format kicks in and the guy grabs the Tipp-Ex from the box on the righthand side, deletes the word „shoots“ and tells you to tell him, what to do with the bear instead. From then on, it feels like the subservient chicken. You can tell him, for example, to dance with the bear: