Google Launches „YouTube Trends„, A Site For Keeping Up On The Latest Viral Videos:
As business insider writes:
The site will mix algorithmically determined lists of popular videos with posts providing context for the latest trends on YouTube.
Interesting though, that it is a blog-like site, hosted under Google’s blogger services blogspot.com. It shows the the main trending videos in blog style, while offering filters for trending topics, categories, etc.
Once you click on „discover video trends near you“, you get to a trends dashboard, that is hosted on youtube again.
Steve Rubel and David Armano of Edelman just released 11 trends to watch in 2011. Most are to be expected, when reading the tech / social media blogosphere. But still a good curation, as they call it themselves:
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The trends overview:
Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversion
Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk
Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change
Transmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectations
Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content
The Integration Economy – Social media efforts can no longer exist in fragmented, non-formal initiatives. They begin to integrate
Ubiquitous Social Computing – As competition heats up mobile devices, consumers closer to being socially connected anywhere
Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011
Social Media Schizophrenia – Social overload is no longer a problem for tech mavens, but a broader population
Google Strikes Back – Google proves that the best way to beat Facebook & Twitter is to do what they do best: index them to pieces
Viva La Social Web Site – Businesses realize that integrating social functionality into their existing web sites is what users now expect
With respect to the German landscape, here are some of my takes on it:
I really hope that the discussion moves away from „reach“ towards „attention“, and that we will find adequate KPI. But somehow I doubt that either will happen in 2011 already.
I am sure we’ll see a lot more transmedia storytelling (which I like),
as well as more integrate approaches, at least within the bigger and more advanced companies, after having done their baby steps on the social web in the last years.
Facebook will increasingly dominate the social web in Germany, with nearly 14 Million Germans having joined the network. It will also dominate marketing efforts and agency briefings. One should hope that users won’t get fed up by too many lame marketing approaches.
Location, Location: this will get bigger every year. However, whether or not Facebook will make the run really depends on their next updates to „places“. In it’s current state (in Germany), Places is simply boring.
Social Websites: this has already started well in 2011 in Germany, it will just be a strong continuation.
It’s time to take a look at the best memes of 2010. Rocketboom shows 6 Minutes worth of Memes and on MySpace someone published the following infographic:
Check out more awesome videos on Myspace
I definitely missed some of these, but I guess they are very much focused on memes from the US. I would not want to leave out the #blumenkübel meme we had running on twitter here in Germany, which made it to the international trending topics. It was so popular, that people from the US asked on twitter, what the hell #blumenkübel means…
There is an interesting series of three parts over at Techcrunch about Social Networks – past, present and future.
The article about the past of social networks mainly summarises how „social networking“ has always been present starting with chat sites like „the well“ and later compuserve, etc.
The article about the present gives an overview of the last 8 to 10 years, from Plaxo and Friendster to Facebook. Here are some snippets:
Enter Facebook. It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. Facebook was everything that MySpace wasn’t. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. MySpace was: scantily dressed, teenaged, middle-America, design chaos and on ad steroids.
What was the major difference between MySpace and Facebook?
But the critical distinction in the direction of both companies was that while MySpace was putting up moats to keep outside companies from innovating and making money off their backs, Facebook took the opposite approach. It launched open API’s and created a platform whereby third-party developers could come build any app they wanted and Facebook didn’t even want (yet) to take any money from them to do so.
He also writes about Twitter:
But what is magic about Twitter is that it is real time. In most instances news is now breaking on Twitter and then being picked up by news organizations.
At the end of this part, he mentions mobile social networking becoming the next big thing.
I know that in 2010 it seems ridiculous to say anything other than “Facebook has won—the war is over” and I know that it feels that way right now. Facebook is so dominant it is astounding. In a complete return to where we all began with AOL—the world is “closed” again as Facebook has become this generation’s walled garden. When you’re on Facebook you’re not on the Internet
Here are the 8 trends as an overview:
1. The Social Graph Will Become Portable
2. We Will Form Around “True” Social Networks
3. Privacy Issues Will Continue to Cause Problems
4. Social Networking Will Become Pervasive
5. Third-Party Tools Will Embed Social Features in Websites
6. Social Networking (like the web) Will Split Into Layers
7. Social Chaos Will Create New Business Opportunities
8. Facebook Will Not be the Only Dominant Player
Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „best of digital decade„. They are:
The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
The hire – the famous BMW films.
Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
Uniqlock – not really my thing, I have to admit.
Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
Chalkbot – fantastic on- / offline campaign.
Dreamkitchens – great content.
Eco Drive – another good example of wholistic thinking.
HBO Voyeur – again, great content and interaction.
Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.
Wo ich sonst so bin...