von Roland Hachmann | Dez. 21, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Marketing Trends, Online Advertising
Some Links & News I haven’t had time to blog about in the last couple of days:
- Tim O’Reilly was interviewed by German Spiegel Online (one of my main news sources). One of the questions: would Mr. O’Reilly show the current wewb 2.0 content (and here: mainly youtube videos) to aliens, in order to show how far we’ve gotten with our civilisation… He would show Google though he said.
- Adverblog writes about Coke „invading“ YouTube with a brandchannel, where you can upload you own season greetings and send them to friends. Good idea in general… But why would you want to do that through a coke brand channel and not a standard YouTube account? They aren’t the only ones, either. Levi’s allegedly also opened a brand channel.
- Some more CGM: In Spain Pepsi asks users to design a can – the best design will actually be produced as a can and distributed across Spain.
- The new Second Life Newspaper „Avastar“ of German tabloid „Bild“ is selling for 150 Linden Dollars. This shows in some respect, that market prices in Second Life haven’t quite equilibrated yet. Just recently I bought a T-Shirt for a third of that price. The language will be english, apparently, which makes sense considering that the majority within Second Life won’t know German.
- The new book title of Joseph Jaffe will be „Join the Conversation“. This makes absolut sense considering the contents of this podcasts and blogposts, this is the (his) current topic.
- PayPerPost makes disclosure mandatory. Good. Now bloggers have to disclose if they are publishing a blogpost with brand or productreviews. This improves transparency and even though they might loose some advertisers and bloggers it should help them in the long run.
von Roland Hachmann | Dez. 12, 2006 | Blog, Digital Marketing, Marketing Trends, Online Advertising
Engagement By Engagement points me to Ten Mega Trends Transforming Marketing Measurements
They sound reasonable:
- Digital Network Adoption
- Attention Erosion
- Speed of Measurement
- Democratization of data and analytics
- Observational Measurements
- Unstructured Data
- Beyond Demographics
- Customer centric measurements and planning
- Data integration comes of age
- Reevaluating relationships with whom and what we measure
More detail on the linked website, well worth a read.
(Well, apparently, it was originally posted here by the author)
von Roland Hachmann | Dez. 12, 2006 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Steve blogging as the Creative Generalist had a brilliant idea some time ago:
A university pal and I made a pact upon graduation. The deal was that we would venture out into the world and build our careers but that one day we would meet up again and start our own university program, a Faculty of Everything. A paradise for curious generalist learners. Ideally, such a „school“ would be:1. Random – From the banal to the offensive to the foreign to the ridiculous, everything and anything is interesting.
2. Surprising – Each class would teach something new and completely unexpected.
3. Involving – A big part of learning is doing, so participation is a must.
4. Moving – Break free of the classroom to wander, explore and travel.
5. Inviting – Not unlike the popular idea conference format, guest presenters would be plentiful and varied.
6. Intersectional – Ideas and teachers from disparate disciplines bump into each other.
7. Multi-generational – Kids, adults, and elders together.
8. Multicultural – A mix of worldviews.
9. Playful
10. Never-ending – The semester would never end. There would be no final degree. Just a journey.
I’ll join anytime. Let me know when you start 😉
von Roland Hachmann | Dez. 11, 2006 | Ad News, Blog, Digital Culture, Digital News, Marketing Trends
It’s that time of the year again. Time to guess what will happen during the next year. My horoskope said it will be a brilliant year. But that’s just as precise and trustworthy as some of the predictions I posted about last year. Some of it became real, some didn’t. Well, PSFK is asking for 2007 Trends „You Tell Us What Will Be Big!“
People can upload videos to Youtube and find it through a PSFK tag that the video should be tagged with. Easy market research and publicity for PSFK, well done. I will looking into this quite frequently, I guess…
Wo ich sonst so bin...