I love the TED Talks series, been listening to it/watching them many times. Now, TED2009 is currently happening. It’s the 25th anniversary, and the videos are updated daily on the TED website as well as on YouTube. Did they have a blog last year? This year they do, with daily updates.
The talks are always highly inspirational. Like this one here, Bill Gross on „Great Ideas for finding new energy“, something I am currently very much interested in:
It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind.
Just a quick pointer: Sapient sponsored a survey in the US asking marketers, what they want from their agencies in the future. Here is the top 10 list of things:
A greater knowledge of digital space
More use of “pull interactionsâ€
Leverage virtual communities
Agency executives using the technology they are recommending
Chief Digital Officers make agencies more appealing
A really extensive list of brands utilizing twitter can be found at this location, called the twitter brand index. A lot more, than I thought, and a lot more US-focused (for obvious reasons) than I would have liked.
This at least solves the question: is twitter already relevant for marketing? It does not yet solve the question: is it effective for marketing? But that question will probably only be answered much later, once the user base of twitter has reached a critical mass.
Wo ich sonst so bin...