von Roland Hachmann | Jan. 13, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
Now you thought YouTube is already a bad site for yoyeuristic nerds. But then I stumbled upon Stickam. This is absolutely crazy. It’s almost like YouTube, but there is one major difference: it’s LIVE!
Live video can feel very strange, I just noticed. The only times I have experienced live video streaming were during skype calls with my brothers in Hamburg or my Cousin in Arizona.
But this is different. You click on one of the links and all of a sudden you end up in the living room of a stranger. So while checking out the live feeds, I actually sneaked into one person from Denmark who started – quite openly – to smoke a selfmade hashpipe or something that looked like it. Made out of a plastic soda bottle. There was the option to chat, but quite frankly, I didn’t want to disturb the guy.
The next live stream I visited was the DJ performance of a breakbeat DJ. In the videostream it seemed that there are two people DJ-ing. But neither of them bothered to answer my question if there is any OK, one just answered. A little later, and he admitted that he is quite drunk. (And I just got reminded of the fact that chat syntax is revolutionary: “lol kwl im goin now sum1 else will tlk soon ok c u l8r m8“).
The most surprising live-surprise: the DJ actually greeted me via the stream! (â€wanno make a loif shouuwt ouuwt to roouwlaanâ€)
Very kwl, m8.
(found here)
von Roland Hachmann | Jan. 11, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, Social Media Marketing
links of today (one is actually quiet old…):
von Roland Hachmann | Dez. 21, 2006 | Blog, Digital Culture, Social Media Marketing
A nice and ironic web 2.0 application: a site where you can create you’re own xmas wrapping paper…
The images are taken from flickr, of course. And they have made sure it’s as web2.0-ish as possible, including the round corners, the share-me button and the versioning („alpha, beta, gamma, whatever“) – and at the end of the day, the wrapping paper is „user generated“.
Haven’t tried to print the papr, since I have no printer here with me. Nice gimmick…
von Roland Hachmann | Dez. 18, 2006 | Blog, Digital Culture, Social Media Marketing
Time Magazin has once again named their person of the year. But this time, it’s following the hype of web 2.0 and all that buzz around it, so the person of the year is us. The people of the internet, the bloggers, chatters, homepage designers, forum contributors, the Myspacers and Youtubers, etc. etc. Because we „control the information age“:
The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution. . . .
And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you. . . .
But at the same time, as people sit down and spend their spare time creating things they probably expected main stream media to do, there is equally a lot of crap going on, that nobody ever wanted to see:
Sure, it’s a mistake to romanticize all this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred.
I like that choice. 2006 really was the year of the social web. Not only in the US. Even in Germany („Old Europe“) web 2.0 has started to become a household buzzword. At least most of the major German newspapers had feature stories on it…
So what’s next, who can be the person of the year in 2007, if everyone has been it already in 2006? An alien?
(via)
von Roland Hachmann | Dez. 12, 2006 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Steve blogging as the Creative Generalist had a brilliant idea some time ago:
A university pal and I made a pact upon graduation. The deal was that we would venture out into the world and build our careers but that one day we would meet up again and start our own university program, a Faculty of Everything. A paradise for curious generalist learners. Ideally, such a „school“ would be:1. Random – From the banal to the offensive to the foreign to the ridiculous, everything and anything is interesting.
2. Surprising – Each class would teach something new and completely unexpected.
3. Involving – A big part of learning is doing, so participation is a must.
4. Moving – Break free of the classroom to wander, explore and travel.
5. Inviting – Not unlike the popular idea conference format, guest presenters would be plentiful and varied.
6. Intersectional – Ideas and teachers from disparate disciplines bump into each other.
7. Multi-generational – Kids, adults, and elders together.
8. Multicultural – A mix of worldviews.
9. Playful
10. Never-ending – The semester would never end. There would be no final degree. Just a journey.
I’ll join anytime. Let me know when you start 😉
von Roland Hachmann | Dez. 4, 2006 | Blog, Digital Marketing, Digital News, Online Advertising, Social Media Marketing
Micro Persuasion points me to a piece of research about the fact that:
The online world is just as important as the real world, feel a large portion of internet users in the United States. […] 43 per cent of internet users who are members of online communities „feel as strongly“ about their virtual community as their real world community.
I wonder if those figures are similar in Germany or Europe in general. What also means, especially for us marketers: build a strong community around your brand (in any way possible: blogs, forums, etc.) and you should – in theory – reach a certain level of relevance and „feel strongly“-factor for your brand.
Wo ich sonst so bin...