Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „best of digital decade„. They are:
The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
The hire – the famous BMW films.
Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
Uniqlock – not really my thing, I have to admit.
Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
Chalkbot – fantastic on- / offline campaign.
Dreamkitchens – great content.
Eco Drive – another good example of wholistic thinking.
HBO Voyeur – again, great content and interaction.
Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.
A rather peculiar new idea by Creative artist Luong Lu and Vattenfal, one of the largest utlitity companies in Germany, if not Europe.
It is about the idea, that people living alone waste a lot of energy cooking meals for just one person. But, rather than choosing the obvious solution (ordering pizza), here is a much more original solution:
(neighbor dining is) a community website integrated with Foursquare that would detail the daily menu of all users. Interested folks would simply send a request to that user and join them for dinner. And what’s in it for the host? Members who serve the dinner get a discount on their energy bill when the guests ‘check-in’ to their place using Foursquare. We think its an excellent way to cure loneliness and save energy at the same time. (thanks)
Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.
Here is a video of the making of:
You can listen to some of the songs and watch the initial video on their website.
So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?
Wo ich sonst so bin...