von Roland Hachmann | Jan. 1, 2008 | Blog, Digital Marketing, Marketing Trends, Online Advertising, SEO / SEA, Social Media Marketing
I am impressed with this extensive list of web marketing areas by Jeremiah Owyang. It’s, as he calls it „A Complete List of the Many Forms of Web Marketing for 2008“ and for the moment it does indeed look very complete.
This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical. This document is intended for decision makers roles such as CMO/VP/Director of Web and Marketing.
If anything, it shows that digital marketing has become a considerably large field of opportunities! At the same time it shows that there is still huge potential and opportunities for most companies out there.
von Roland Hachmann | Jan. 1, 2008 | Blog, Digital Culture, Social Media Marketing
So here is one more thought about the new year. Undoubtedly we’ll see even more Social Media activity in the new year. Especially in Germany, where I am located, there is a lot of activity to be expected, since we’re always playing catch up to what is happening in the US.
deft lab offers a list of Social Media Predictions for 2008, looking at the various big players that are out there, grouped by networks, technologies and blogs / microblogs.
von Roland Hachmann | Jan. 1, 2008 | Blog
Happy new year to all of you! Hope you had a good start?
Sorry it’s been a little quiet here, but I did enjoy some extremel unproductive and relaxing holidays over the last week. Back to blogging now.
von Roland Hachmann | Dez. 20, 2007 | Blog, Digital Marketing, Marketing
This must be one of the busiest sites right now… So I tried it myself. Here is my elf.
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Mobile Marketing, Online Advertising, Social Media Marketing
As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed „Uber“-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, but also technology and internet trends.
It does sound a little like a link bait, but that’s fine for me as long as that lists gets updated frequently.
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
This is a rather interesting online advertising approach from Norway:
One of Norways largest online news sources wanted to promote their online services. The idea: several copywriters comment live on the articles on the news portal, during the day and evening hours.
Within around 150 hours, more than 1,000 unique ads have been created this way. Enjoyable idea, and if the live comments by the copywriters were any good, people might have actually surfed the portal for quite some time just to read the ads…
Wo ich sonst so bin...