Just a quick pointer: Sapient sponsored a survey in the US asking marketers, what they want from their agencies in the future. Here is the top 10 list of things:
A greater knowledge of digital space
More use of “pull interactionsâ€
Leverage virtual communities
Agency executives using the technology they are recommending
Chief Digital Officers make agencies more appealing
A new agency promotion for the agency „la red“ from Hamburg, Germany (it’s in German, sorry dear international readers). The character is one of the main characters from the German version of the TV Show „the office“, which is called Stromberg over here. Also check out the outtakes over here.
Vacation time is over. I had a fantastic trip along the west coast of the US and throughout several national parks. You can find lots of photos on my flickr stream.
Anyway, back to the daily routine. The first link I found scanning the 2.000+ unread feeds is leading to Peter Kim’s list of Social Media practises. It’s a very long list of very many different Social Media projects that are best practise, some practise, and sometimes only „practise“. Nevertheless, a good resource, when looking for cases for any type of industry.
… is starting tomorrow. Well, not quite, we’re first flying to NY. But on Monday, we’ll arrive in Phoenix and then hit a few national parks, drive along the west coast from San Diego to San Francisco and back to Phoenix.
For all of those speaking German, you can find updates, travel diaries and many fotos here.
This is a fantastic response of a brand (EA Games) and a sportsman (Tiger Woods) to a piece of user generated content. In the video, someone claims to have found a glitch in a golf game by EA games – i.e. how he can make the computer animated Tiger woods run on water.
In the next video below EA games and Tiger Woods show, that it wasn’t a glitch at all. Tiger Woods is indeed capable of doing „Jesus Shots“. Great stuff. Mind you, it took them nearly a year to find the video and post the answer – but nevertheless, very funny!
One year ago, one viral clip hit the charts in Germany: viral marketing at the death star. Darth Vader & Co. chatting about viral marketing in a funny german dialect.
Now you can hear the same conversation in English – with a silly german accent. Enjoy.
In case you’re wondering: no, it doesn’t actually try to promote any product or brand.
Wo ich sonst so bin...