I’m working on remake of I Am the Media, so I asked one of our bright and diligent researchers to do a count of the last 4 months of print campaigns on Ads of the World. And the gut feeling was confirmed. 70% of them didn’t contain any URL.
70%? This is absolutely amazing. Out of 256 print ads, only 77 Ads had a URL for more information.
Seems like the other campaigns weren’t really interested in providing further information. But why?
It’s an advert, but the message is generic. Any competitor of Nokia, especially Apple with the iPhone could have said the same. The underlying idea, though, is fascinating. And very true, in my opinion. Just give it a few years until a majority owns mobile devices of that kind.
It seems to me like it’s been a long time since the last state of the blogosphere analysis of technorati. I think the last one must have been early 2007.
For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights.
The whole publication is split into 5 daily segments, but I look particularly forward to day 5, when they seem to publish information about brands entering the blogosphere. Here is a breakdown of the 5 segments:
Day 1: Who Are the Bloggers?
Day 2: The What And Why of Blogging
Day 3: The How of Blogging
Day 4: Blogging For Profit
Day 5: Brands Enter The Blogosphere
Websites based on fullscreen video seem to be really trendy at the moment! Agent Provocateur now released an interactive fullscreen video experience in which you can choose how you want each scene to continue. There isn’t much story to it, but hey…
Just one sentence struck me as a bit strange:
Wo ich sonst so bin...