The singing tweetagrams of Orange UK.

von | Okt. 11, 2010 | Blog, Digital Marketing, Social Media Marketing

Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.

Here is a video of the making of:

You can listen to some of the songs and watch the initial video on their website.

So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?

Will Apple’s control-fetish impact the success of iAd?

von | Okt. 4, 2010 | Ad News, Blog, Digital Marketing, Marketing Trends, Mobile Marketing

OK, it‘ s a bit of  a strong title. Yet – the latest rumour states that Adidas cancelled their $10 Million contract – due to the harsh „quality“ controls by Apple.

The reason according to businessinsider:

Adidas supposedly pulled its $10+ million ad campaign from the iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time.

The fact that there are such high standards for quality should generally be regarded as a good thing. Once users acknoledge the fact that iAd adverts are of good quality, acceptance – and hence clickrates – of these ads should increase. Leading to higher revenues for Apple and for the App publishers.

But what good is such a quality control mechanism if you upset all the advertisers? Adidas is apparently not the first company – Chanel already stopped their iAd ambitions, too, according to some sources.

Apple is a company with extremely high standards, which is the reason for their success (heck, I am writing this on a MacBook). But if they want to pull in other companies into their iAd System, they should consider, that they are dealing with clients – not suppliers (or employees). Especially, because there are also some other issues advertisers dislike:

In addition to Apple’s unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues. Apple plans to open up the process once it’s more comfortable with the program, but it appears some advertisers have lost their patience.

Mobile advertising is one of the next (if not current) big things. With many strong competitors and antitrust investigations pending (what’s the latest status on that, by the way?), can Apple really afford to be this drastic?

Why Social Media Projects fail: a study.

von | Sep. 25, 2010 | Blog, Digital Marketing, Marketing, Social Media Marketing

I missed the last Social Media Club Hamburg meeting, unfortunately. It was booked out when I first looked, and I didn’t have a chance to check the list again later on.

The discussion must have been quite interesting, the topic certainly was: why social media projects fail. Basis for the discussion was a study amongst more than 500 Marketers across Europe.

This is the presentation of the study:

Why Social Media Projects Fail?! – A European Perspective

View more presentations from BSI.
The presentation held during the SMCHH Event can be found here. It is based on the facts above, but offers a further discussion angle to the story.