von Roland Hachmann | Apr. 22, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising
- The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
- Futurelab asks: Brand Innovation: What�s Next? and gives some advice how to change brand management in the future: „In short, brands need to stop talking „to“, yet start talking „with“ their customers.“ Not new, but always true.
- Church of the customer blog writes about some leading companies (e.g. Yahoo and Dow Jones) creating job positions for Word of Mouth Marketeers.
- German Advertising magazine w&v has good news: the online advertising market grows, even in Germany, and German multimedia agencies experience strong growth, too.
- Random Culture says, that the Long Tail should be the book to buy, if you only buy one book this year. I agree, I can’t wait for it either. It ships in July, but you can already pre-oder now at amazon.
- Another one from Random Culture: a video compilation with excellent Guerrilla and outdoor ideas
von Roland Hachmann | Apr. 21, 2006 | Blog, Digital Marketing, Online Advertising
MarketingVOX has some info about the impact and effect of Online Advertising:
Some 57.1 percent of all web users 18 years and older say the internet serves as the primary source of information
I liked that figure, but when continuing to read, I had to find out:
TV commercials, however, apparently still make the most impression. Nearly half (49.8 percent) of respondents cited television as the most effective media to capture their attention, followed by the internet (22.3 percent)
The last quote, however struck and shook me.
more than one-third (39.5 percent) of respondents said those [online] campaigns were „recycling“ what was being done in other media; nearly one-quarter (23.0 percent) said the online campaigns were „worse“ than what was being done on TV, in newspapers and in magazines.
Is that the same in Germany? Probably.
Let’s change that. Now!
von Roland Hachmann | Apr. 20, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, SEO / SEA
- Adverblog points us to two adver-podcasts (or whatever they’re called) by Amazon and Bacardi.
- Nike has developed JogaTV, a desktop application that downloads latest soccer videos and related footage to a desktop near you.
- Gareth Kay links to a new ad for VW by their new ad agency CP&B. Nice idea, great execution!
- Google integrates real estate and auto search into its general search, writes Charlene Li. Making Google Base more relevant then ever.
von Roland Hachmann | Apr. 11, 2006 | Blog, Digital Marketing, Digital News, Online Advertising
Web Development Sees ‚Marketing Renaissance‘ writes clickz and offers a nice quote by Martin Reidy, president of Modem Media:
„A Web site is no longer a place where people can go and read stuff. It’s now a 24×7 marketing engine where people can interact with your brand, and you can, in turn, see what’s important to your customers.“ […] The biggest difference between the pre-bubble urge to have an online presence for its own sake and today’s online spending is the integration of a company’s Web site into the business strategy.
There is probably a hundred quotes like this on the net at the moment. We are, let’s face it, finally experiencing another boom of the digital media. Some call it „web 2.0“, or even „hype 2.0“, others might call it „solid business models“ or „broadband adoption“ – but in reality it’s one thing mainly: the user has finally adopted this medium in a way that enables us to reach a critical mass out in the webspace.
Online Advertising exists for more then 10 years now, but in the past one question always remained: why spend money on online advertising, if you reach only 20-30% of the population (or less). Of which only x% might be interested in you product?
This has improved. Now (in Germany) you have almost 60% online. You still have trouble reaching as many people as you will by radio, TV or Print (at least in Germany). And it’s much more fragemented. But it’s a darn lot cheaper, online.
And you also reach most of the people you will probably want to reach: those with a certain education and wallet-size. Because they are online, no doubt.
The digital space has grown vastly over the last years. I think we’ll certainly soon reach the tipping point, even in Germany.
von Roland Hachmann | Apr. 11, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
There is a fairly new campaign out for the „All new Volvo C70“ including this Microsite:
The animations are nicely done, but the page flipping mechanism of the book just totally confuses me!
von Roland Hachmann | Apr. 10, 2006 | Ad News, Blog, Online Advertising
A nice parody site: Very Successful Brand Manager tells you everything you need to know to be a very successful Manager. I especially like the part of „Enlarging your logo: is it safe?“
Your ego, your logo, your lego. The building blocks of your soul. Make one bigger and the other will grow. Make it small and you might as well go home.
As someone once said, “more is more.� So forget it when the agency says, “be bold.� You are bold! You are a master of your own destiny. You are a very successful brand manager.
A very nice stunt by the guys at Strawberry Frog in San Francisco.
Wo ich sonst so bin...