von Roland Hachmann | Mai 23, 2007 | Blog, Digital News, Marketing Trends, Online Advertising, SEO / SEA
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
It is amazing. A viral campaign apparently already started for a movie, that will launch in 2008. That is at least 7 months down the line. I wonder how early is too early?
But, given the fact that it is a viral campaign, they need some time for spreading it.
There is a good overview about what has happened so far over here.
It seemed to have started with a static site, then some unbranded posters appeared in some US cities. Then:
Within 48 – 72 hours, all of the posters in major cities were defaced to resemble the image seen at the URL I Believe in Harvey Dent Too. If you went to that URL the site would ask for your email address. After you submitted (reusabale database anyone?) you were sent an email with the coordinates for a pixel that you could removeBatman4 from the site.
With users able to remove just one pixel each, a viral effort was underway to spread the word to get others to register and remove a pixel. In less than a day, thousands and thousands of unique visitors had visited the site to remove a pixel – ultimately revealing the face of the new Joker, Heath Ledger.
And then it goes on even more – I suggest you go here to continue to read. Really cool stuff – reminds us of „Snakes on a plane„
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital News, Online Advertising
This is another funny idea from Axe. A small microsite made to look like a freaky beachcam website.
The temperature adjustment for the shower is hacked and you can controll it from the website. A live cam shows you the reactions of the women.
It’s great, there always seems to be bright sunny daylight, and plenty of women wanting to take a shower. Every time you log on, there is always one showing up to take a shower. Go try for yourself. There even is a nice ending to this.
I like the way the site is somewhat trashy. White font on black background including (fake) Google AdSense, just like a cheap hacker site might look like. Art Directors might hate it, but hey…
(via Adverblog)
von Roland Hachmann | Mai 17, 2007 | Blog, Digital Marketing, Online Advertising
Dish your dirt is a small „viral“ online campaign site for Gavin & Stacey, apparently a UK sitcom or something like that. It asks you around 10 questions on embarrassing or stupid things you might have done at the office, at parties, etc. The nice thing is a little shocker at the end, which reminds me of a couple of joke *.exe files that were sent around a few years ago. Unfortunately the bad quality of the screenshot gives it away (you’ll see what I mean once you’ve gone through it).
From a marketing perspective there is an intelligent feature in it. While you wait for the „time consuming“ calculation of the results of this survey, you get to see a short trailor clip of the show… Something you might otherwise not have watched.
von Roland Hachmann | Mai 17, 2007 | Ad News, Blog, Digital Marketing, Online Advertising
von Roland Hachmann | Mai 16, 2007 | Blog, Digital Marketing, Digital News, Online Advertising
A nice idea: In this movie by Axe, you can choose 2 or 3 times, which way the story of the movie should continue. Should the guy go with the girl(s), or should he resist and go home?
Naturally, the movie only ends well, if you click on „continue“ each time, so that the guy gets off with all the girls that lure him away.
Since I have a decent broadband line, I can watch the movie in good quality in almost full screen mode! Amazing, how this has evolved from the small thumbnail sized ads a few years back.
(found on adverblog.)
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