von Roland Hachmann | März 19, 2006 | Blog, Digital Culture, Digital News
David Kirkpatrick of Fortune has good news for everyone working in this industry: The new Net boom is happening.
It may look like 1999, but this time it’s for real, and users, rather than investment bankers, stand to benefit. […] This is a real industry boom, not a Wall Street-hyped investment bubble.
Companies actually find ways of delivering added value for users before they sell their business model. And the entrepreneurs don’t aim for an IPO („instant porsche owner“), they mostly sell to bigger companies.
An encouraging trend, hope Mr. Kirkpatrick is right!
von Roland Hachmann | März 18, 2006 | Blog, Digital News, Online Advertising
A pretty silly idea and microsite, enjoyable nonetheless: CowAbductions. A microsite where you can share your experiences, incase your cow got abducted, too.
Seems to be done as a teaser for a milk campaign called „got milk?“.
(via )
von Roland Hachmann | März 17, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Steve Rubel points twice to a Forrester Research:
I guess this report is really worth getting.
Some other interesting stuff:
von Roland Hachmann | März 16, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
A highly amusing Microsite by Pepsi for the upcoming worldcup in Germany: mydadada.com
The main feature of the site is a video with some of the top footballers (ronaldo, ronaldinho, beckham) playing football against a bunch of bavarian (!) – not German – fellows. People outside Germany might not be aware of this: There is more to Germany, than just Bavaria. But I guess, people outside Germany don’t care about this (and why should they, admittingly).
The underlying song (da, da, da) is one of the most famous German songs – however, it is almost 20 years old. Question is: is it Pepsi, or us Germans, who couldn’t do any better than that?
A feature I found quite funny: „have your favourite German call“ – you can select a sentence spoken in a heavy German accent and then send this audio to a mobile phone of a friend of yours! It didn’t work for me, I guess it just works in the US.
I guess we’ll see a lot more of this in the next 3 months. Just wait what’ll happen, once the guys from England start „slagging the krauts“.
(thanks, Adland.)
von Roland Hachmann | März 14, 2006 | Blog, Digital Culture, Digital News
The Guardian picks up on a speech given by Rupert Murdoch:
Far from mourning its passing, he evangelised about a digital future that would put that power in the hands of those already launching a blog every second, sharing photos and music online and downloading television programmes on demand. „A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it,“ he said.
(thanks)
I think he said something like that before.
von Roland Hachmann | Jan. 29, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
Just a quick update on a recent post: The Honda choir spot apparently had 800.000 viewers last week, as the wieden&kennedy blog states.
Not bad considering the fact that the distribution (=media) costs for this 2 minute piece must have been minimal compared to regular TV rates. Plus the fact, that many have blogged and/or talked about this.
Wo ich sonst so bin...