von Roland Hachmann | Jun 7, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
There is an interesting article at the Times Online about the new book „the cult of the amateur“ by Andrew Keen. A cry out against the crowdism of web 2.0 and how it is killing our culture. How user generated content on wikipedia, blogs, youtube, et al results in the crippling of traditional, quality content producing industries.
I don’t agree. I think quality will still prevail. The problem with some of these „quality content producers“ was simply the fact that it wasn’t really good quality. The value for money isn’t right. So it is better to watch much worse content from users for free rather than paying anything for only mediocre content.
I think this whole trend will only result in a market shake out. Providers of really good content will always be able to charge money. They will always enjoy large appreciation. But those providing contents with little added value (e.g. newspapers simply copying news from a press service or TV stations showing low quality TV series) will face a decrease in acceptance.
They also state the example of how the interent has resulted in big problems for the music industry. This I don’t agree with at all. The biggest problem of the music industry is the fact that they have not adapted quick enough. There is lots of potential to leverage the net. Apple with iTunes has proven that there is lots of opportunities!
The internet is making standard market mechanisms more efficient, that’s all.
von Roland Hachmann | Jun 7, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News
To a greater or lesser extent most of us have gotten used to email spam. There are ways to filter it out, and the rest you can usually identify very easily and delete quickly.
But just today I have had a curious incident with Skype. Already a few days ago I had 2-3 people I have never heard of trying to get in contact with me, with spam-like messages.
Today, I was invited to a group chat with I don’t know how many other „victims“ I suppose. Most of them had left the group chat once I saw the open window, and all that was left were a few spam-like messages chatted by the initiator of the chat.
Does this mean IM is also subject to chat? Have they managed to invade the one digital communications channel that was – sofar – spam free?
And how about voice chat via skype? Will we have to face audio-spam ads during our telephone conversations?
I’m not sure whether or not I really saw spam, or just some unlucky coincidences. Did anyone encounter similar phenomena? According to Google, it does indeed exist…
von Roland Hachmann | Mai 31, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, SEO / SEA
This is one of those most amazing setups: Bill Gates and Steve Jobs are being interviewd during the „All Things Digital“ conference this year. They talk about the computer, software and internet industry, some thoughts about the history but also the future, etc. Well worth watching, also very entertaining!
It already starts with a prologue of other incidents in the last few decades, when the two met for discussions.
Watch Steve talk about things he can’t talk about yet, but „they are beautiful, so amazing, they will blow you away“. Again and again. And Bill trying to tell fascinating stories by stating facts.
If you don’t have the time to watch it all the way, make sure you watch at least the „highlights reel„
von Roland Hachmann | Mai 30, 2007 | Blog, Digital Culture, Digital News, SEO / SEA
I know this has launched already some days ago. But I am fascinated by it nevertheless!
Googlemaps now offers 360° views of the streets of some of the major cities in the US. But not only view from selected hotspots. You can virtually „drive down“ fifth avenue by clickin on the arrows in you can see in the screen shot in the middle of the road.
von Roland Hachmann | Mai 23, 2007 | Blog, Digital News, Marketing Trends, Online Advertising, SEO / SEA
von Roland Hachmann | Mai 23, 2007 | Blog, Digital Culture, Digital News, SEO / SEA
Steve Rubel writes about the changing landscape of blog search. Google killed it, he claims, and it seems plausible.
For one, there is good reason why the attractiveness of search engines like technorati has faltered:
The improvements are nice, but I have to admit that I don’t use Technorati nearly as much as I used to. Link authority was a good metric a year ago, but it’s not nearly as worthwhile today when you consider all of the centers of influence one may wish to search and track. Link authority doesn’t tell me who’s an influencer on Facebook or which video artists are rising on YouTube. It was great in 2005, ok in 2006 and really has faded from relevance in 2007. […] While we still use vertical search engines today to dig through news, blogs, video, etc., their days are numbered. The lines are blurrier. Google News, for example, has lots of blogs. More importantly, the big web search engines are going becoming sophisticated enough to make an educated guess as to what information you’re seeking. It won’t care if it comes from the live or static web. It will serve up relevance and soon time-stamped sorting.
Is there anything that will put an end to Google’s dominance? Probably not. But it was never within their own fields that big monolithic companies were beat. IBM still offers some of the best servers. Microsoft is still a quasi-Monopoly in PC OS.
Whoever „beats“ Google will have find a totally new field of activity.
By the way, I love to take sneak preview of what Google is toying with…
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