von Roland Hachmann | Aug 22, 2007 | Blog, Digital Culture, Digital News
Shel Isreal has asked Facebook about their numbers, since there seems to have been much speculation on the net:
- Over 150,000 registrants daily. That’s 1 million a week since January.
- 35 million users today. Of course that number will be off a million one week from today.
- Half user are outside college. That number was zero in Sept. 2006.
- 0ver 40 billion page views in May 2007
- Average visitor stays 20 minutes
- Most growth is among people over age 25.
- 47,000 Facebook groups.
- #1 photo sharing app on the web. 2.7 billion photos on site.
- More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.
The figures were posted on the 14th of August, so with these growth rates, Facebook should have 36 to 37 million by now.
(via here)
von Roland Hachmann | Aug 21, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Online Advertising, SEO / SEA
Read/writeweb has an interesting observation. Apparently Amazon has started to place ads on their site that lead to products in shops on completely different sites. Some ads are contextual, others are not. And Alex asks, why on earth Amazon would do something like that, i.e. sending people out of their shop to go somewhere else?
Here are a few thoughts why it might make sense:
- People might remember that they found what they were looking for when visiting the amazon site. Sort of like Google whose tools are all more or less designed to send people away. AFTER they found what they were looking for.
- Amazon should know the parts of the site where they are loosing the most users anyway, simply because of natural drop out rates that always occur on sites. This way, they can at least earn some money with people who would never have purchased anything in the first place, too. Question is: would they also integrate the banners on pages with well-selling products?
- Learning about the click behaviour for products that amazon doesn’t list, is really clever (and paid for) market research into the gaps of their product offering.
- Who says, that margins of products sold are always better than advertising revenue. Most of the web 2.0 sites base their business model on advertising revenue rather than actual products. Amazon can probably offer a good, if not the best, targeting based on their recommendation engine. Does anyone know what they charge per click or per CPM? I bet it’s dearer than most sites you can put your ads on. (And it should well be worth the money!)
These are just four thoughts that immediately came into my mind, why it could possibly make sense for amazon to start placing ads on their site. Any other ideas, anyone?
von Roland Hachmann | Aug 20, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, Social Media Marketing
Just a quick note: this could be interesting: apparently, after all the bookmark, photo and video sites, there is one new „user generated content“ thing for which VCs put up their money: online games.
Sofar, we have two sites racing for the jackpot: Kongregate and YoYo Games.
I doubt the potential is as big as for any of the other typical Web 2.0 sites, simply because it is so much more difficult to conceptualise a computer came, with all its rules, scenarios, player modes, levels, etc.
At the same time I am sure the market is still big enough for good advertising potential, since people will probably spend even more time on these online games portals than they will on Youtube.
(The only thing the sites need to make sure: that the players will see a range of ads, even though they are most likely spending a lot of time on a single page. Remember the discussion about the death of the page view?)
von Roland Hachmann | Aug 12, 2007 | Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Marketing Trends, Social Media Marketing
This seems so obvious, yet it took some time to realize it. According to this Reuters article, Blue Note records (one of the most famous brands for Jazz Music) has dived into offering a digital experience:
The label is in the process of revamping the site to become a social network and digital music store for fans of jazz and blues — the staples of the Blue Note catalog — rather than a simple promotional Web site for its artists.
They are targetting the age group of the 35 to 55 year olds. It’s not the typical target group for downloading music and/or getting heavily involved in social networks, you might think.
But it is indeed a target group
- with more money available than the teens (and apparently more willing to spend it on music, too)
- looking for specialised music – think about the long tail effects of digital music!
There seems to be a trend, as Blue Note is not the first:
Blue Note’s pending Web site is just the latest. Universal Music Group opened a digital jazz and classical music service in the United Kingdom in January, and last December a social networking site aimed at the 35-and-up crowd called Urban Boomer (UBTunes) went live.
von Roland Hachmann | Aug 9, 2007 | Ad News, Blog, Digital Marketing, Digital News, Marketing, Mobile Marketing, Online Advertising, Social Media Marketing
von Roland Hachmann | Jul 30, 2007 | Blog, Digital Marketing, Digital News, Marketing, Marketing Trends, Social Media Marketing
This is a headline I read at marketinvox.com. And this is the info you get there:
B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers – the Davids among the Goliaths – are at the forefront: Some three-quarters of surveyed marketers that have deployed Web 2.0 tools are in companies of 10,000 or fewer people.
Some other findings from „The B2B Web 2.0 Tools Report“:
- Nearly two-thirds (64 percent) of respondents use blogs, 58 percent use RSS feeds, followed by podcasts (54 percent), videocasts (43 percent), social networks and communities (42 percent) and wikis (19 percent).
- The most frequently noted blogging services were WordPress (35 percent) and Blogger (30 percent), followed by TypePad (19 percent).
- Users‘ favorite RSS readers are those offered by Mozilla Firefox (23 percent), MyYahoo (20 percent) and Bloglines (17 percent).
Fascinating news. So I went to the website of the tools report. On this site you get the results, and you can also participiate in the survey:
Tools are ranked according to the number of mentions by qualified B2B marketers. The number of ‘Votes’ is tallied in the second last column of the table.
If you sum up the votes, you can see that there are only 61 votes sofar. In my opinion this is hardly a solid number for issuing such a press release! Don’t get me wrong: the findings will be interesting, once there is a substantial number of participants. But don’t start with such a bold headline on such a small number of findings!
Regarding the statement „qualified B2B marketers“: the survey can be filled in by anyone. There are qualification questions, but you can fill in anything you want. I am sure there will be quite a few people filling in this survey in any random way, only because they are interested in receiving a full copy of the results.
Let’s wait and see what the results will be in a few weeks.
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