von Roland Hachmann | Feb. 26, 2007 | Blog, Digital Culture, Digital Marketing
Clickz writes that Fox Interactive Media buys an ad targeting firm to leverage MySpace profile data. And I ask myself: what the heck have they done before? They have, apparently, used some data to optimise for Google ads, but much was not done.
„The driving reason to do it is to make more money selling ads,“ said Barrett.
I’m impressed by their sharpness. Or by Clickz actually publishing that quote?
Till now, the News Corp division has done little to capitalize on the information that, when paired with SDC’s ad optimization technology, will allow for highly-refined audience segmentation and contextual micro-targeting.
So what’s new?
Anyway, apart from that, it is of course the right move. A little late – and it can’t just be due to the fact that they had to go through „a ton“ of potential firms for acquisition.
von Roland Hachmann | Feb. 24, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
https://www.youtube.com/watch?v=NGrrPReQaOE
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
von Roland Hachmann | Feb. 18, 2007 | Blog, Digital Culture, Digital Marketing, Online Advertising
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
von Roland Hachmann | Feb. 14, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:
The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.
I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?
von Roland Hachmann | Feb. 13, 2007 | Ad News, Blog, Digital Marketing, Marketing
One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.
It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite a few days (which is why I only found out now) I had expected more than only 30 unread posts – it already made me a little suspicious…
Shame. But, as it is written in a post of the 1st of February:
It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.
Many thanks to you guys, I enjoyed the show.
On a side note, it seems like a few blog networks are consolidating. I know of at least another one in Germany, that stopped a few of their blogs. Anyone heard of any others? Does Gawker still run all its blogs?
von Roland Hachmann | Feb. 11, 2007 | Blog, Digital Culture, Digital Marketing, Marketing Trends, Social Media Marketing
Finally, finally, there are some numbers on the nationalities of Second Life residents. OK, you might argue, they’re all Second Life citizens – true. But nevertheless it was interesting for me as an advertising person to know who actually visits this virtual space.
Now Reuters writes about the latest statistics.And it seems like Europe is well represented – something I never thought:
Europeans make up the largest block of Second Life residents with more than 54 percent of active users in January ahead of North America’s 34.5 percent, according to new Linden Lab data.
Interestingly enough it was especially the French who boosted the european numbers – mainly due to the fact that during their presidential elections in January both parties got actively involved in this virtual world – opening up offices and such.
France has the second-highest number of users after the virtual world became a battleground for the country’s presidential election. Although French residents had long been a part of Second Life, thousands more joined Second Life in January as demonstrators picketed the virtual offices of Jean Marie Le Pen’s far-right National Front party. Socialist candidate Ségolène Royal also established a Second Life presence.
Here is the complete overview:
Active residents by country
- United States 31.19%
- France 12.73%
- Germany 10.46%
- United Kingdom 8.09%
- Netherlands 6.55%
- Spain 3.83%
- Brazil 3.77%
- Canada 3.30%
- Belgium 2.63%
- Italy 1.93%
The numbers add up to round about 85% – which means that 15% are spread out over the remaining +/-150 nations worldwide. And I guess that China makes up a large part of that 15% – even though I would have expected them within this list…
The average resident is 33 years old, and:
58.9 percent of residents declared themselves as men when they registered, compared with 55.5 percent a year earlier.
I like the way that is put: „declared themselves as men“. But it’s true. On the web, you never know – and in Second Life this is just as well the case…
One more link: these news were posted within the Reuters Second Life News Center Website. (I just want to keep track of this link for myself…)
Wo ich sonst so bin...