von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
It is amazing. A viral campaign apparently already started for a movie, that will launch in 2008. That is at least 7 months down the line. I wonder how early is too early?
But, given the fact that it is a viral campaign, they need some time for spreading it.
There is a good overview about what has happened so far over here.
It seemed to have started with a static site, then some unbranded posters appeared in some US cities. Then:
Within 48 – 72 hours, all of the posters in major cities were defaced to resemble the image seen at the URL I Believe in Harvey Dent Too. If you went to that URL the site would ask for your email address. After you submitted (reusabale database anyone?) you were sent an email with the coordinates for a pixel that you could removeBatman4 from the site.
With users able to remove just one pixel each, a viral effort was underway to spread the word to get others to register and remove a pixel. In less than a day, thousands and thousands of unique visitors had visited the site to remove a pixel – ultimately revealing the face of the new Joker, Heath Ledger.
And then it goes on even more – I suggest you go here to continue to read. Really cool stuff – reminds us of „Snakes on a plane„
von Roland Hachmann | Mai 17, 2007 | Blog, Digital Marketing, Online Advertising
Dish your dirt is a small „viral“ online campaign site for Gavin & Stacey, apparently a UK sitcom or something like that. It asks you around 10 questions on embarrassing or stupid things you might have done at the office, at parties, etc. The nice thing is a little shocker at the end, which reminds me of a couple of joke *.exe files that were sent around a few years ago. Unfortunately the bad quality of the screenshot gives it away (you’ll see what I mean once you’ve gone through it).
From a marketing perspective there is an intelligent feature in it. While you wait for the „time consuming“ calculation of the results of this survey, you get to see a short trailor clip of the show… Something you might otherwise not have watched.
von Roland Hachmann | Mai 17, 2007 | Ad News, Blog, Digital Marketing, Online Advertising
von Roland Hachmann | Mai 16, 2007 | Blog, Digital Marketing, Digital News, Online Advertising
A nice idea: In this movie by Axe, you can choose 2 or 3 times, which way the story of the movie should continue. Should the guy go with the girl(s), or should he resist and go home?
Naturally, the movie only ends well, if you click on „continue“ each time, so that the guy gets off with all the girls that lure him away.
Since I have a decent broadband line, I can watch the movie in good quality in almost full screen mode! Amazing, how this has evolved from the small thumbnail sized ads a few years back.
(found on adverblog.)
von Roland Hachmann | Mai 15, 2007 | Ad News, Blog, Digital Marketing, Digital News
- While everyone is getting excited about Joost, there is a competitor not far away. Less beta users, less headlines, but very similar thing, called babelgum.
- But that’s not all, Zattoo is another TV platform, with only few, but real TV stations, such as RTL, ART, BBC World, CNN, France 2+3, ZDF and some more.
- Audi.de/tv launched, and German Werbeblogger has some justified serious criticism about this web1.0-ish wannabe 2.0-ish plattform.
- Focus.de published a study about us german bloggers, finding out that we’re indeed young and well educated. Thanks for the compliment!
- The Playboy seems to be opening up a dependence in Second Life. I am curious to see their hostesses!
- Absolutely amazing: watching new flickr photos being uploaded, almost in real time – around the world: this is flickrvision, another API-wonder.
von Roland Hachmann | Mai 15, 2007 | Blog, Digital Marketing, Marketing, Online Advertising
This is an excellent execution for an anti-drug campaign from Norway! Showing the effects of drug abuse by visualising the effects on the microsite itself – making it really „tangible“.
On the Marihuana example, everything is blurred and your mousepointer gets annoyingly slow, while it gets incredibly fast and uncontrollable in the cocaine example. And with heroine, everything on the screen looks really shaky and frightening.
The site also opens several pop-unders for bancruptcy sites, memorial sites, etc. all related to possible results of your drug abuse. And when you try to close an example, there is a mockup pretending to notify the police, displaying your IP number, internet provider, etc.
Really well done!
(found on Adverblog.)
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