Some more marketing trends for 2008
… this time nicely packaged in a slideshare presentation:
Mark living in Ikea
so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.
You can see a video each day, showing whatever he did during the day and night.
Anyway, in a good manner these days, you can of course join the facebook group (1,260 members) and you can be Marks friend on myspace (930 friends).
Mark seems to start a series of this kind of promo. He had also done the 171 Starbucks (visiting 171 Starbucks in a day, I guess they were all located on the same block – and did he have a coffee in each?)
The top 25 Marketing Blogs according to Technorati
Here is a list of the top 25 marketing blogs according to technorati.com:
1 – Seth’s Blog – 9,034 (-68)(LW – 1)
2 – Duct Tape Marketing – 1,841 (-198)(LW – 2)
3 – Search Engine Guide – 1,679 (-23)(LW – 3)
4 – Logic + Emotion – 1,169 (-4)(LW – 4)
5 – Daily Fix – 1,081 (-29)(LW – 5)
6 – Brand Autopsy – 742 (-21)(LW – 6)
7 – The Engaging Brand – 717 (-31)(LW – 7)
8 – Influential Marketing – 709 (-18)(LW – 8)
9 – Drew’s Marketing Minute – 704 (-16)(LW – 9)
10 – Church of the Customer – 661 (No Change)(LW – 10)
11 – What’s Next – 645 (-5)(LW – 12)
12 – Conversation Agent – 639 (-17)(LW – 11)
13 – Diva Marketing – 629 (-14)(LW – 13)
14 – Jaffe Juice – 611 (-29)(LW – 14)
15 – The Viral Garden – 560 (-26)(LW – 15)
16 – Six Pixels of Separation – 505 (LW – UR)
17 – Converstations – 495 (-14)(LW – 16)
18 – Branding and Marketing – 464 (-5)(LW – 18)
19 – CK’s Blog – 462 (+1)(LW – 19)
20 – Servant of Chaos – 441 (-19)(LW – 20)
20 – Customers Rock! – 441 (+1)(LW – 21)
22 – Every Dot Connects – 393 (+2)(LW – 23)
23 – Greg Verdino’s Marketing Blog – 390 (-28)(LW – 22)
24 – Chaos Scenario – 384 (-5)(LW – 24)
25 – Experience Curve – 378 (-95)(LW – 17)
A short description from the viralgarden blog, where I found this list:
The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week’s Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW).
I have to admit that I am not subscribed to all of them. Some I even deleted from my reading list again. Links from Technorati might be a good indicator for influence, but that of course still doesn’t implicate relevance…
A very long list of good internet marketing blog posts
This list here must have been assembled throughout last year. It is a „best of“ of internet marketing blog posts compiled by Tamar Weinberg.
It’s so long (250+ links apparently), and judging by the link titles, there are so many interesting posts linked to, I am fascinated by it. Go take a look yourself.
Best and worst ads of 2007
The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the bad ones. So even while being over here in Germany, I know (about) the good ads. And I did see / learn about them through traditional media. Get it?
1 billion songs promo in 2008
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during the superbowl. That should be interesting, especially since after the superbowl, there isn’t even a whole year left to give away these mp3s. It means that they will have to give a way more than 3,000,000 songs per day (roughly calculated for 300 days).
Considering the fact that iTunes sold 1.5 billion songs in the last few years, this truly is a big number. And it should resultin in an inflation of the mp3 market, lowering the value of digital songs in general. Don’t you think?
Wo ich sonst so bin...