Digital Marketing is more than a decade old. But the last decade has been particularly interesting. The famous One Club has now announced their „best of digital decade„. They are:
The subservient chicken – who would have guessed? This has been such a huge hit, I am always amazed when people say they don’t know this.
The hire – the famous BMW films.
Nike Plus – fantastic example of wholistic thinking beyond pure campaigning.
Uniqlock – not really my thing, I have to admit.
Whopper sacrifice – a campaign that caused more talk than participants, I would assume.
Chalkbot – fantastic on- / offline campaign.
Dreamkitchens – great content.
Eco Drive – another good example of wholistic thinking.
HBO Voyeur – again, great content and interaction.
Dove Evolution – not really a digital play, except for the fact that the clip was seeded only first. But nevertheless, it was a great idea based on a simple insight.
Very nice idea for making a nice idea out of twitter. Orange in the UK has just launched a campaign called „singing tweetagrams“ in which the „rockabellas“ sang tweets which were sent in before 4th of October.
Here is a video of the making of:
You can listen to some of the songs and watch the initial video on their website.
So now we had a live twitter/youtube dialogue with Old Spice, and a twitter/singalong campaign. What’s next?
Wo ich sonst so bin...