The Sweds tend to come up with quite a few nice mobile marketing campaigns lately. Remember the MINI Getaway?
Now there is a campaign for the Swedish Post called „Sweden’s safest hands“. Using your iPhone, it’s your task to safely deliver virtual parcels around the city:
Nice idea, but I really wonder, how these campaigns deliver in terms of actual KPI. As playful and involving as they might be – they seem to be very complicated for reaching a large audience.
It probably wasn’t the intention in the first place. Yet somehow I get the feeling that the viral spread of the case videos are the main objective of the communication strategy…
Nevertheless, I like the playful, gamification aspects of both cases!
Doing a video product demonstration for a video editing software is, one must admit, fairly easy. However, in the short movie „plot device“, the execution ist phenomenal. It could have been easy, but instead the makers of this video put all their efforts into producing a nice story on a shoestring budget:
The principle is a simple jump and run game. However in this case, you have to guide the female avatar across a range of well-known sites. From time to time, there are nice animations of the avatar interaction with the site in a surprising way.
Fascinating in terms of selection of sites and interaction with these sites. Not very sticking, though. Once you have visited a few sites, it does get a little boring, since the game play is not very special.
Just wondering: did they really get permission from all those brands to use their site-screenshots in a game? Respect to the account manager arranging all these deals.
Wo ich sonst so bin...