There is a lot of talk about augmented reality. But the following stuff is way beyond anything I have seen sofar, it looks more like science fiction. Pranav Mistry about the thrilling potential of SixthSense Technology:
Let’s hope that technology makes it mainstream within this decade…
Steve Rubel has an embedde scribd in his lifestream, as well as a short video about 4 of the main points underlying the 10 ideas mentioned in the paper:
Global (technology, consumers, applications, etc.)
Mobile (mobile devices, use cases, etc.)
Companies (can’t stand on the sidelines any longer)
Data (driving everything, smarter decisions, data privacy).
Every year around this time one can find many predictions about the new year in terms of tech & social media trends. So in order to get an overview myself, I have started this post with a collection and summary of the various predictions I could find:
Pete Blackshaw wrote in an Ad Age column that social media marketers will need to embrace three critical words in 2010: Serve, Shrink and Simplify. Since you need to log on to Ad Age, you can read some excerpts on Pete’s blog. The main idea: service is the new marketing, our screens are shrinking, make things easer/reduce complexity for your customers.
The groundswell team lists 6 predictions, but you get an excerpt. Nevertheless, you can read the topline predictions on the groundswell blog. Overarching theme is, according to the blog, that social technology will be a mainstram part of what marketers do.
eMarketer lists 12 predictions for 2010. The insights include „future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage“.
Read/WriteWeb has two different kinds of lists: General predictions and social media predictions. The general predictions consists of the views of 9 contributors from rww and cover a wide variety of topics concerning social media, mobile, cloud computing, Google/Twitter/Facebook/bing, etc. The social media predictions list 10 ways social media will change in 2010, i.e. how it will become part of everyday life, being increasingly used on mobile devices, ROI will become more important (and will be measured), etc.
The NY Times „bits“ blog writes about 2010 being the year of the tablet PC. Quite a few companies seem to be on the verge of presenting their versions, but everyone is, of course eager for Apple to release theirs!
Mashable has a post about 2010 being the year of the data. Data that should and will be used by every profession – journalism, marketing, SEO, Advertising, PR, etc. User data (static and behavioural data, I suppose) is becoming ever more important. Somehow I don’t think this is a trend just for 2010. It has been going on in 2009 already and will stay with us forever…
Pete Cashmore of Mashable wrote a special for CNN Tech about the 10 web trends to watch in 2010. the keywords are: Realtime, location, augmented reality, content curation, cloud computing, internet TV and Movies, convergence conundrum, social gaming, mobile payments, fame abundance and privacy scarcity.
As I find more predictions, I will add them (let me know if you know of any).
I suppose you all remember Jill and Kevin’s wedding video, in which the couple and a few of their friends were dancing to „forever“ by Chris Brown?
For those living outside Germany, here it is (YouTube is blocking music videos in Germany):
I really liked that video and copied it into my German Blogs. I enjoyed the story of how this idea came about (here is some background info about the wedding). I liked the idea of the couple wanting to celebrat their most important day in a special way. And I am sure quite a few of the many million who have watched this video thought alike.
Hard to believe, I have to admit. Highly disappointing if it’s true.
So what was it marketing for? In that article it says that it was a campaign for the music of Chris Brown, who had popularity challenges and low record sales after having hit his girlfriend Rihanna.
Which is apparently the reason why you could not only purchase the song „Forever“ via Jill and Kevin’s website, but also donate for the Sheila-Wellstone-Institut, which is a foundation against domestic violence.
I am not sure whether this story is true, since I haven’t heard anywhere else about it. But if it is, then I am heavily disappointed:
People (including myself of course) believed this story to be true – only to find out the they have been tricked by a marketing campaign. Working in advertising myself, I know about the current challenges to get the attention of the target audience. But lying and cheating should never be an option for any marketer.
So I wonder: is it true, was it really just a marketing campaign? Does anyone know?
You know it’s getting closer to a years end, when people start forecasting trends for the following year. This time it’s really early. It’s only the beginning of November and the first selection of six trends is already online.
David Armano writes about these 6 trends:
Social Media begins to look less social: as more people contribute ever more content on social networks, updates-fatigue sets in and people filter out other users for reduction of clutter. I agree, and I would like to add: social media will have less farmville and mafia wars…
Corporations look to scale: companies leveraging social technology to better serve customers, e.g. Best Buys Twelpforce
Social Business becomes social play: playful social (mobile) applications with a competitive component for users are used for (local) marketing.
Your company will have a social media policy (and it might actually be enforced): the title says it all.
Mobile becomes a social media lifeline: Due to the IT departments locking down social sites, people will increasingly turn to their smartphones during (or instead of) coffee breaks.
Sharing no longer means e-mail: Well, that is kind of obvious in times of facebook and twitter…
A guy named gary has produced a widget which demonstrates in „real time“ the explosion of the social web. As you can see below, the rate of new content and interaction on the various social sites and applications is enormous! He writes about it:
I quickly built and coded the app based on data culled from a range of social media sources & sites at the end of Sept 2009.
Wo ich sonst so bin...