von Roland Hachmann | Nov. 26, 2006 | Blog, Digital Culture, Digital News, Online Advertising
I haven’t done this in a while, since I prefer proper Blogposts to link lists, but here is a bullet point list of articles about „web 3.0“:
- Robert Scoble writes about Bill Gates and the fact that Bill Gates thinks we’re again in some sort of bubble. Also providing his own view why he thinks that this is not necessarily true.
- Dan Farber from ZDNet also thinks that Web 3.0 is bubbling up. And it will be the Semantic Web.
- The NY Times Article announces Web 3.0 and is seemingly widely discussed. If anything, there is one interesting point:
In its current state, the Web is often described as being in the Lego phase, with all of its different parts capable of connecting to one another. Those who envision the next phase, Web 3.0, see it as an era when machines will start to do seemingly intelligent things.
- Ross Mayfield says there is no „Web 3.0“ and calls it a Marketing Desaster.
It is about the semantic web, which is fine, generally speaking. But I just think there is too much future-hype in this. Web 2.0 hasn’t even happened for the average Joe-on-the-Web. It’s entertainning to think about how „Web 3.0“ will look like, but let’s still focus on Web 2.0 for now, ok?
von Roland Hachmann | Nov. 18, 2006 | Blog, Digital Culture, Digital News
… that was the subject line of an email I just received. From myself, from exactly 1 year ago! Last year exactly on the 18th of November I tested the tool by Forbes and Codefix, with which you could send emails to yourself in the futuer. I tried 1 year, 5 years, etc. up til, I think 20 years. I was doubting whether it would really work, but here is the answer for the 1 year email:
Greetings from your past. In the fall of 2005, you agreed to receive this message, which has been preserved for a year in the Forbes.com E-Mail Time Capsule. For more details, visit http://www.forbes.com/capsule
Here is the text of your message:
Hi Du selbst,
Dies ist ein Test. Vor einem habe ich eine email via Forbes und Yahoo! and mich selbst geschickt.
gruss,
Roland
Now I am curious, if I will really get an email in 20 years, too. I will be 54 then and might not even remember this and delete the „spam“.
von Roland Hachmann | Nov. 16, 2006 | Blog, Digital Culture, Digital News, Mobile Marketing
Burger King, MasterCard Sponsor Specialized Mobile Web Content writes Clickz. Both brands seem to have already gathered some experience with mobile applications. Now they have partnered with content providers for some new projects:
Men’s lifestyle magazine Maxim is now offering specialized content for mobile devices found at mobile.maxim.com, including jokes of the day, forums, and even streaming videos of „Girls of the Day.“ To do this they’ve partnered with fast food giant Burger King as sponsor.
And Mastercard:
MasterCard Worldwide has partnered with Fox to create a series of 26 short episodes for mobile devices based on the television series „Bones“ with mobile episodes entitled „Bones: Skeleton Crew.“ In addition to sponsoring what it’s calling Mobisodes, MasterCard will also be incorporated into the storyline.
Slowly, brands are moving into this space, gaining knowledge with this new channel. I appreciate it, because mobile is the future, no matter how small the displays of our phones and PDAs are today – at some point a majority of grown up teens with SMS-thumbs and 2.5 square inch wide eyes will resemble a non-ignorable base.
von Roland Hachmann | Nov. 15, 2006 | Blog, Digital Culture
It’s been a while, since I last recommended an online music offer, but this time it is well deserved. I have been listening to this excellent station via iTunes a lot, but the last couple of weeks it’s not accessible through iTunes any longer, for whatever reason. I didn’t bother because I thought this „temporary“ problem would resolve itself soon. Well it didn’t until today, so I googled for their website with a live stream instead: the DI.fm House channel
The House channel is operated by a loose collection of New York City-based DJs, producers and musicians, coordinated by house music veteran DJ Jolene.
Our silky vibe is a direct result of our participation in the NYC house music community. The programming is compiled from rare cuts, yet-to-be-distributed promo vinyl, original studio work, selected DJ mixes, live DJ sets and discriminating trips to NYC record stores.
To us, „deep“ means a feel that is rooted in the origins of house music, when talented vocalists, innovative sampling, and dynamic song arrangements play a strong role in each track. Today, producers incorporate live musicians, soulful vocal arrangements and thick danceable rhythms to create the deep sound we feature here.
Enjoy!
von Roland Hachmann | Nov. 14, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Logic+Emotion points me to the WOMMA Releases Blog Ethics Guidelines:
This document is a public draft of guidelines for marketers to follow when doing outreach within the blogosphere. It is neither a „how to blog“ nor a „what to blog“ document. Rather, its intent is to give clarity and guidance to marketers who are working and corresponding with bloggers, and to ensure that their efforts adhere to the standards set by the WOMMA Ethics Code.
1. I will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive bloggers for me.
2. I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with bloggers or commenting on blogs.
3. I will never take action contrary to the boundaries set by bloggers. I will respect all community guidelines regarding posting messages and comments.
4. I will never ask bloggers to lie for me.
5. I will use extreme care when communicating with minors or blogs intended to be read by minors.
6. I will not manipulate advertising or affiliate programs to impact blogger income.
7. I will not use automated systems for posting comments or distributing information.
8. I understand that compensating bloggers may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.
9. I understand that if I send bloggers products for review, they are not obligated to comment on them. Bloggers can return products at their own discretion.
10. If bloggers write about products I send them, I will proactively ask them to disclose the products’ source.
Good to have this summary, even though this really should be common sense, since it means: act honestly and transparently. A basic prerequisite when dealing with people. (In theory.)
von Roland Hachmann | Nov. 12, 2006 | Blog, Digital Culture, Digital News
Again, german blogger Robert Basic pointed me to something interesting: the digital identity map by Frédéric Cavazza.
A „map“ with all the web2.0 names you could possibly sign up with nowadays. (Did we need to sign up for bloody everything during web1.0, too, or is signing up just a 2.0 phenomenon?)
Unfortunately, I still don’t read french perfectly, even after a year in Paris, but for those who do, check out the theoretical derivation of this map.
For everyone else, just check out the map, it’s self-explanatory enough as it is:
Wo ich sonst so bin...