von Roland Hachmann | März 3, 2007 | Blog, Digital Culture, Marketing, Marketing Trends
Another name for a „new“ generation – this time it’s all about „C“
Gen C is a generation of people defined not by age but by activity. The story of how I heard of it has involved two appropriate C-words already: Community; Connectedness.
There are more:
- Creativity
- Content
- Control
- Complexity
Gen C make their own content. Gen C form strong communities, and care about communication. They want to be connected. Gen C take on broadcast media on their own terms: They get involved, and are happy to make their own celebrities. Gen C control their own lives; they’re happy with complexity and continuous partial attention. Gen C work and live creativity: they work in creative industries, don’t look down on making and crafting, and want to adapt mass market products in acts of co-creation.
The article at Schulze & Webb (Pulse Laser) goes on about the empowerment, expectations and responses linked to this thought…
(thanks)
von Roland Hachmann | März 2, 2007 | Blog, Digital Culture, Marketing Trends
Sometimes things hit you with several punches at once.
I was listening to an episode of the „six pixels of separation“ podcast by Mitch Joel, and just before I came home he praised twitter. Half an hour later, on his blog, I found a post about twitter, and then, later while going through my feeds, I found another post by Adpulp about twitter.
So what is it? As Mitch Joel writes, …
It’s being called a micro-Blogging platform. […] Simply put you can send a text message (SMS length) either through a website, instant messenger or mobile device to your own customized Twitter page.
There are many people now, who constantly update twitter (and with twitter-widgets, this also appears on their blogs). I am not sure why peole would do that. But Mitch has some thoughts on this:
As consumers take more control of the media, these individuals are building tremendous personal brands and the people who are connected to these personal brands want more connections and information. Twitter takes this idea and brings it down to the core: what is that person doing right now. Imagine how many millions of people buy magazines to read about their favorite celebrity. Now imagine if those celebrities were using Twitter. Micro-chunks of information that keeps everybody in their loop.
And then, again not much later, I find that Meish muses about twitter and classifies some profiles of twitterers (is that what they’re called?)
- The Briefers, who provide only bulletins relating to current location or status. Example: Waiting for the bus. Cold.
- The Detailers, who use Twitter to give an insight into what they’re thinking, eating, listening to, looking forward to, planning, and so on. Example: Wondering what to have for tea tonight. Pasta, maybe.
- The Kitchen Sinkers, who use Twitter as a new form of blogging, recording thoughts and links and opinions and ideas, addressed to no-one in particular. Example: Traffic lights broken at the corner of high street. Phoned work and told them I’ll be late. That’s the fourth time this week. Sigh.
- The Pongers, who respond publically to other users whose updates they are receiving via Twitter (so called because they return each IM ping with a pong). Example: @Jim: Hahaha! Yes!
But it’s not just for people. Technorati and Google News also have twitter channels.
As if blogs, MySpace profiles, videos on YouTube, podcasts and everything else is not enough already. Now we can let the whole world know what we’re doing – every minute of the day.
I like blogs, and I publish some of my photos on flickr. But that’s about as far as I would go. Not sure why I would want to tell everyone about my whereabouts all the time…
von Roland Hachmann | Feb. 26, 2007 | Blog, Digital Culture, Digital Marketing
Clickz writes that Fox Interactive Media buys an ad targeting firm to leverage MySpace profile data. And I ask myself: what the heck have they done before? They have, apparently, used some data to optimise for Google ads, but much was not done.
„The driving reason to do it is to make more money selling ads,“ said Barrett.
I’m impressed by their sharpness. Or by Clickz actually publishing that quote?
Till now, the News Corp division has done little to capitalize on the information that, when paired with SDC’s ad optimization technology, will allow for highly-refined audience segmentation and contextual micro-targeting.
So what’s new?
Anyway, apart from that, it is of course the right move. A little late – and it can’t just be due to the fact that they had to go through „a ton“ of potential firms for acquisition.
von Roland Hachmann | Feb. 25, 2007 | Blog, Digital Culture, Social Media Marketing
Here is a tough assignment: Shut down your computer for a whole day and become analog, as PSFK pointed out. They quote the official site with this:
Be a part of one of the biggest global experiments ever to take place on the Internet. The idea behind the experiment is to find out how many people can go without a computer for one whole day, and what will happen if we all participate!
PSFK continues with a few thoughts on what might happen:
A few scenarios come to mind. Emails will go unanswered, and blogs will not be updated. During lunch breaks, people might talk to their co-workers and go for walks outside. One might even buy a newspaper to catch up on the latest.
At home, computer games will wonder what they’ve done to cause their players to ignore them so completely. The echoes of IM bleeps and pings will temporarily cease.
But the underlying questions beneath Shutdown Day are: Are we so addicted and dependent on our computers that we cannot go without them even for a day? How do we relate to the world when computers are not the biggest blips on our radar screens?
I am uncertain if this is really worthwile. The vote currently goes at 17k „I can“ vs 2.6k „I cannot“. Well, of course. This is a Saturday. People won’t be working, and they can easily postpone their few emails to the following Sunday…
But hey. I will participate. I will be on vacation – I will hopefully be doing something fantastically analogue, like reading a book (yes, information printed on dead wood) in the sun (yes, real light, much brighter than anything I am used to)
von Roland Hachmann | Feb. 18, 2007 | Blog, Digital Culture, Digital Marketing, Online Advertising
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
von Roland Hachmann | Feb. 17, 2007 | Blog, Digital Culture
I love these „Zoomquilt“-Animations, they’re great:
Several artists gathered to produce an endless zoom animation where you zoom into one digital art only to enter another one through the center. All the way, until you reach the first one again. Brilliant. Each artist needs to make sure that their drawing fits with the previous and the next one following. At the end a flash programmer puts it together…
Here is a link to the Interactive Zoomquilt. And here is an automatic Zoomquilt.
There was already a previous project: Zoomquilt 2005. I already blogged about this on my German blog. That one was a little smaller, as there not as many artists involved.
Wo ich sonst so bin...