Defend your reputation

Interesting – someone launched a start up that takes care of your online reputation, called reputation defender.

Or so they claim. A good Idea, I think, since many people will most likely have been careless with what they do online, before they found out that this data will always be visible…

I do it, headhunters do it, journalists do it. Once you get to know a new person, you ask Google about the digital trail of this person. So it would be embarrassing, if there were videos or photos of that person being utterly wasted at some college party…

Reputation defender apparently helps in this situation by „cleaning“ the web from your embarrassing videos, photos, etc. All against a small fee, of course.

He charges $9.95 per month to $15.95 per month, depending on how long a customer signs up for the service. The company will then crawl the Web looking for comments or material that refelect negatively on you, and charge an extra $29.95 for each attempt to get the material removed, whether or not is successful.

I just wonder, how helpful this really will be, since

Presumably, only comments considered “libelous, slanderous, defamatory or invasive can” legally be forced off the Web.

And there isn’t even any guarantee attached to it!

Snacks of attention…

According to nutritionists, constantly eating (healthy) snacks throughout the day is better then indulging into huge meals ever so often.

The same seems to be true about information. David Armano draws some conclusions, all based on an article on wired that says:

Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips – in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture – and boy, is it tasty (not to mention addictive)

As David Armano writes:

Certainly blogs, and other shorthand forms of communications which have surged in popularity tell us something about ourselves and our attention spans. But maybe there is a new reality of bite sized content being extremely effective. Sure, we want people to read our books and watch our hour long TV shows including all the commercials—but we can’t FORCE them to. If they want bite-sized nuggets it’s better than nothing. And maybe we should be thinking about how we can serve up healthy bite-sized content and experiences?

He basically argues, that information snacking shouldn’t be a problem, as long as it’s healthy snacks we’re consuming.

Of course, a 7-course meal isn’t the same as a quick snack. But at least we spend some time with it. We will most likely even remember the 7-course meal much better than the quick snack.

The quick snack is in danger of being lost in short term memory, purely because of the other attractions surrounding it. We’re talking about an increasing shortage of attention within this snack-economy…

Twitter, again and again…

It’s all over the blogs. Twitter is everywhere. And I still don’t understand, why micro-messaging or -blogging is any good. Guess I will have to try it sometime.
Now even the NY Times experiments with it showing the main headlines of the paper on twitter.com

Also, Google News has a twitter feed. Even though that is courtesy of bleep. software.

  • Name: Google News US
  • Bio: his Google News US bot is a service courtesy of bleep. software
  • Web: http://www.bleepsoft.com

In addition, here are some cell phone cheat sheets by Jarrod.

(found via micropersuasion)

Unbelievable Games Grafics of Crytek.

Crytek is a German Company for computer games. It has released „Far Cry“ almost 3 years ago, which was a big sucess because of the amazing grafics.

Now, Crytek will release Cryengine2, which features some of the most amazing grafic effects. Some of them you can see in the movie at golem.de.
crytek.jpg

The clip is roughly 3 minutes long, but it will most certainly change your expectations in terms of reality of grafics.

Having spent some time in the last couple of days showing second life to colleagues and clients, I can only shake my head at the difference in grafic quality – I wish second life was only nearly as realistic as anything the new cryengine can show!