1. Not many people seem interested in reading long-form journalism (The New Yorker, NYT Magazine, etc) in front of their screens.
2. Magazines are easily portable for a plane ride, or the commute home. Also, they can be a good weekend digest of the week’s events when you are away from the computer/PDA. Though digital books and interfaces for the consumption of media are emerging, none seem poised to make a significant impact.
3. The medium allows for deeper analysis and context of daily news.
4. The sensory experience that print affords — the feel of different paper stocks, glossy photos, beautiful layout, design — simply cannot be replicated digitally.
We’re now at the busy crossroads where globalization meets Web 2.0
But it’s true in a way, and it is what this article from business week titled „Children of the Web“ is all about. Plus a good case study of how Axe managed to fascinate the global youth with the tag line „boom chicka wah wah“, which was specifically aimed at being interculturally applicable for marketing.
This is just the beginning, however. The most exciting moments will come when online communities are increasingly used to foster offline connections. That’s the big idea behind Meetup.com, for example, and why it’s thriving. It’s also why eBay Live and Gnomedex (and soon Techcrunch 20) are very successful events.
Trendscout and coolhunter Josh Spear about digital natives:
Much more interesting than the fact that he gives a speach on digital natives at the Google Zeitgeist conference is the fact that he seems to market himself effectively…
I love it. During the very prominent German TV show „Schlag den Raab“, Google became on of the things for a contest.
There have already been informal contests on the net to find Googlewhacks since nearly 5 years:
Your goal: find that elusive query (two words – no quote marks) with a single, solitary result!
In this German TV Show it was similar: The task was to find one word combination, which was put together of two words (in Germany, we can put together words to construct word combinations of any length), with the fewest hits… And it is still possible to find 1 hit wonders, even after 5 years of increasing clutter and billions of additional websites in the Google directory…
Wo ich sonst so bin...