von Roland Hachmann | Juli 15, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing, Online Advertising, Social Media Marketing
„Why Facebook, why now?“ Robert Scoble answers three questions: Why Facebook, why now? Why Facebooks advertising sucks, and how the friends definition and ties could be improved.
In the advertising part, he argues that the ads should somehow be connected to the people’s profiles. But: he says it should be tied to the friends profile, not my own. And I wonder: if my friends are into things that are of no particular interest to me, what is the added value for me? And subsequently you need to ask yourself: why would an advertiser put ads infron of my eyes that are not relevant to me?
von Roland Hachmann | Juli 13, 2007 | Blog, Digital Culture, Social Media Marketing
Two thoughts, similar conclusions, different causes.
Steve Rubel writes about the golden age of individulism:
The difference between then and now is that it’s easier than ever before to become a micro celebrity. It still takes talent and hard work, but really anyone can do it. […] Beyond „micro fame“ if you will, the rise of personal brands really reflects something deeper in society that’s changing. In American culture in particular we have always been proud of individualism and expression. Before Web 2.0 we might dress a certain way or do something to stand out. Nowadays, that happens online and it’s being driven in large part by the maturing of the Net Generation – Gen Y.
So Steve talks about the increased opportunities to live out individualism to create microcelebrities.
While Mitch Joel podcasts about „echo chambers“. He argues, that instead of the podosphere, the blogosphere and any other social media being an echochamber, we are merely creating celebrities.
These are two different angles for a similar thing. Steve says, it is all about individualism, supported by the web enabling self expression. Mitch argues we’re quoting&supporting each other to create our own celebrities among each other. Both results in more or less unknown individuals becoming (micro-) celebrities.
(At the end of the day, you should rather ask Paris Hilton, if you can afford the $1 Million for a personal branding seminar.)
von Roland Hachmann | Juli 12, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Mobile Marketing, Online Advertising
At the moment it seems to be a good time to be a „geek“ as the digital addicts in the US call themselves (and think that’s cool). That’s what this article in wired says, at least.
Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists who can navigate MySpace.
One comment was aimed squarely at all those agencies that are desperately trying to acquire people who understand digital and „interactive“ advertising, which invites consumer participation via digital media — for example, voting on products online or sharing text messages as part of a viral marketing campaign.
„Digital anthropologists are going to be the next people you scramble to hire,“ DeCourcy said.
[…] agencies will need people who can use the tools of cultural anthropology to interpret the overwhelming amount of user-generated data, and come up with strategies for using social networks to sell stuff.
But this trend also won’t last much longer says this article. Two more years, and there will be enough young people ready to fill every remaining gap there ever was. So enjoy while it lasts.
von Roland Hachmann | Juli 7, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
There is an interesting article about the „sites of social butterflies“ at USA Today. It provides a short summary of Twitter, kyte.tv, twittervision and flickrvision. It gets increasingly impossible to imagine how people kept up to date on each others activities just a year ago. How did they know whether or not their peers were having a coffee or not? I am puzzled how society could have functioned without that…
von Roland Hachmann | Juni 30, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing
Cool idea. At Experience Curve I found something about the site iWait, where you can either offer to wait for someone in a line, or alternatively bid for this someone to wait for you in line. It apparently became very relevant for some people during the iPhone launch last Friday…
von Roland Hachmann | Juni 30, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, SEO / SEA
The Searchnomics Conference just took plave a few days ago. Read/Write Web covers the presentation of Marissa Mayer of Google, who talked about 8 areas Google is currently working on (or has launched only recently), which will define the future of search:
Automated translation: According to Mayer, someday in the future Google could automatically search content in all languages and present all the translated results to the user on the same page, regardless of language!
Book search: they are adding metadata about books, so that Google’s algorithms can understand what the book is about, relevant references, and availability of the content.
Images and video: one of their recent changes is to include all web videos into Google search; it is no longer limited to content within Google Video
Voice search: a free phone service that you can call to perform a voice search. As the usage of this system rises, the increasing number of samples of user input will be used to improve voice-to-text technology; users are, in effect, training the system to recognize voice commands
Universal search: the blending of different types of content, such as images and news, into the main search engine
Maps and local search: There are some interesting new advances in this area – for example, Google Maps now supports traffic display, based on data licensed from third parties…
Client software: Google Gears and Gadgets: Google Gadgets enables third-party developers to create tiny applications that live on the desktop and connect to the web in the background to pull in information from the web. Google Gears provides a browser plug-in that, in Mayer’s words, takes Ajax applications and makes them better.
iGoogle: As an example, Mayer said that although she’s a big fan of Netflix, she probably would not make it her home page; with a gadget, however, Netflix could still establish a presence within her home page
One of the most interesting things for me is, however, how people get so excited about Marissa Mayer:
At the end of the session, I had the opportunity to meet her briefly [certainly one of the high points of the conference for me!]
Admittingly, she is pretty. And supposedly, she is also very smart. But the main things is positioning. She is a pretty and clever girl in a world of geeks.
Wo ich sonst so bin...