von Roland Hachmann | Mai 24, 2007 | Ad News, Blog, Digital Marketing, Online Advertising, SEO / SEA
Latest news is: Google is now testing in-Stream Video ads:
Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.
And – though slightly unrelated: They now also sell TV Ads, as found on their AdSense ads.
Seems like they’re really moving into video ads in many ways now.
von Roland Hachmann | Mai 24, 2007 | Ad News, Blog
Paid display of products in TV-Shows without any referrence to the story was – so far – illegal in Europe. Or at least in Germany. Some German TV stations lately got into trouble for displaying products in soap operas. This might seem trivial to people in the US, where this is normal, as far as I know. But in Germany it caused a big scandal.
Now the European Commission put a decret up, which allows TV stations to display products in TV shows. Only prerequisite: it needs to be clear that it is an advertisement. I wonder, how they will manage to indicate that, without interrupting the story?
Kids TV shows still must not have any product placements, but can now be interrupted every 30 minutes instead of 45 minutes, writes German weekly magazine Spiegel.
Is this the „answer“ to increasing media fragmentation, consumer control and ad resistance? It is certainly a nice try, but I don’t think that will make it any better. I even think it will make things worse. Increase the clutter and users will find more ways to blank out any advertisements.
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
It is amazing. A viral campaign apparently already started for a movie, that will launch in 2008. That is at least 7 months down the line. I wonder how early is too early?
But, given the fact that it is a viral campaign, they need some time for spreading it.
There is a good overview about what has happened so far over here.
It seemed to have started with a static site, then some unbranded posters appeared in some US cities. Then:
Within 48 – 72 hours, all of the posters in major cities were defaced to resemble the image seen at the URL I Believe in Harvey Dent Too. If you went to that URL the site would ask for your email address. After you submitted (reusabale database anyone?) you were sent an email with the coordinates for a pixel that you could removeBatman4 from the site.
With users able to remove just one pixel each, a viral effort was underway to spread the word to get others to register and remove a pixel. In less than a day, thousands and thousands of unique visitors had visited the site to remove a pixel – ultimately revealing the face of the new Joker, Heath Ledger.
And then it goes on even more – I suggest you go here to continue to read. Really cool stuff – reminds us of „Snakes on a plane„
von Roland Hachmann | Mai 22, 2007 | Ad News, Blog, Digital News, Online Advertising
This is another funny idea from Axe. A small microsite made to look like a freaky beachcam website.
The temperature adjustment for the shower is hacked and you can controll it from the website. A live cam shows you the reactions of the women.
It’s great, there always seems to be bright sunny daylight, and plenty of women wanting to take a shower. Every time you log on, there is always one showing up to take a shower. Go try for yourself. There even is a nice ending to this.
I like the way the site is somewhat trashy. White font on black background including (fake) Google AdSense, just like a cheap hacker site might look like. Art Directors might hate it, but hey…
(via Adverblog)
von Roland Hachmann | Mai 17, 2007 | Ad News, Blog, Digital Marketing, Online Advertising
von Roland Hachmann | Mai 15, 2007 | Ad News, Blog, Digital Marketing, Digital News
- While everyone is getting excited about Joost, there is a competitor not far away. Less beta users, less headlines, but very similar thing, called babelgum.
- But that’s not all, Zattoo is another TV platform, with only few, but real TV stations, such as RTL, ART, BBC World, CNN, France 2+3, ZDF and some more.
- Audi.de/tv launched, and German Werbeblogger has some justified serious criticism about this web1.0-ish wannabe 2.0-ish plattform.
- Focus.de published a study about us german bloggers, finding out that we’re indeed young and well educated. Thanks for the compliment!
- The Playboy seems to be opening up a dependence in Second Life. I am curious to see their hostesses!
- Absolutely amazing: watching new flickr photos being uploaded, almost in real time – around the world: this is flickrvision, another API-wonder.
Wo ich sonst so bin...