von Roland Hachmann | Jan. 13, 2008 | Ad News, Blog, Digital Marketing, Marketing
so there is this guy, living in ikea as a promo, and I ask myself: why?
This is the official reason why:
New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.
You can see a video each day, showing whatever he did during the day and night.
Anyway, in a good manner these days, you can of course join the facebook group (1,260 members) and you can be Marks friend on myspace (930 friends).
Mark seems to start a series of this kind of promo. He had also done the 171 Starbucks (visiting 171 Starbucks in a day, I guess they were all located on the same block – and did he have a coffee in each?)
von Roland Hachmann | Jan. 3, 2008 | Ad News, Blog, Digital Marketing, Online Advertising
The Wallstreet Journal published a list of the best and worst ad campaigns of 2007. Amongst the best were the ad campaigns of Dove, the Simpsons Movie, Cadbury. Some of the worst were bud.tv, General Motors, Snickers and Chrysler.
Interesting fact: while I have seen/read about all of the good ones, I know none of the bad ones. So even while being over here in Germany, I know (about) the good ads. And I did see / learn about them through traditional media. Get it?
von Roland Hachmann | Jan. 2, 2008 | Ad News, Blog, Social Media Marketing
This is really cool. Look at this picture. Matt, a wikipedia fan, sticks these „[citation needed] stickers“ everywhere, where big audacious claims need some further reference. And he comes up with – of course – advertisements. Great idea! Where are the stickers for the product fans who want to support the big claims?
(found here.)
von Roland Hachmann | Jan. 2, 2008 | Ad News, Blog, Digital Culture, Digital Marketing, Marketing
Pepsi always seems to play the big numbers in their promos. A few years back, they had a lottery for 1 billion dollars with a monkey doing the final draw (so I heard).
Now they started a cooperation with Amazon to offer 1 billion songs in 2008. The details of the promo will be announced during the superbowl. That should be interesting, especially since after the superbowl, there isn’t even a whole year left to give away these mp3s. It means that they will have to give a way more than 3,000,000 songs per day (roughly calculated for 300 days).
Considering the fact that iTunes sold 1.5 billion songs in the last few years, this truly is a big number. And it should resultin in an inflation of the mp3 market, lowering the value of digital songs in general. Don’t you think?
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Marketing, Mobile Marketing, Online Advertising, Social Media Marketing
As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed „Uber“-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, but also technology and internet trends.
It does sound a little like a link bait, but that’s fine for me as long as that lists gets updated frequently.
von Roland Hachmann | Dez. 20, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
This is a rather interesting online advertising approach from Norway:
One of Norways largest online news sources wanted to promote their online services. The idea: several copywriters comment live on the articles on the news portal, during the day and evening hours.
Within around 150 hours, more than 1,000 unique ads have been created this way. Enjoyable idea, and if the live comments by the copywriters were any good, people might have actually surfed the portal for quite some time just to read the ads…
Wo ich sonst so bin...