This one has been roaming the net in the last few days:
It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done – both in terms of content as well as spreading it on the net. Who was the agency – does anyone know?
Volkswagen Germany just launched a rather unique employee contest: the scirocco song contest. Out of the ca. 100.000 Volkswagen employees, more than 100 opted in take part in the contest and sent in their version of the scirocco song. A Jury put up the best 25 songs for a vote by all web users on a voting microsite.
A pre-produced clip of what these versions could sound like:
So, click here and vote! (There even is a sweepstake!) Sorry my readers from abroad, but the site is in German…
The scirocco song was written by Leslie Mandoki – one of the most successful german producers, in Germany well known through songs like Dschinghis Khan,. But he also worked with internationally known artists like Phil Collins, denNo Angels, Jennifer Rush, Lionel Richie and German rapper Sido.
The Jury consists of Leslie Mandoki, as well as Volkswagen head of PR Stephan Grühsem, head of marketing Jochen Sengpiehl, Felix Magath and starlett Mina.
disclaimer: this is a project of my agency, in which I also take part. So far, I have not blogged about work related projects, because this blog is a hobby of mine. But I wanted this blog to support this particular project and the Volkswagen employees taking part in it…
(PS: yes, I do have a favourit, but I don’t want to influence the vote 😉 )
I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure when he came up with this, of course, it doesn’t say on the site. All it says is: your vote and support is needed here. And the post behind that link was written in December of last year (so I am probably only 5 months too late – which is a decade in internet terms). Now he is asking us from the marketing community to help him to get the guys from techmeme to setup a special service for the marketing industry:
I’d be happy to see some nice ongoing volume of inbound links from SEM Search, but honestly, I’d really like to see Gabe Rivera over at techmeme.com create a “marketingmeme.com“, that removes SEM/SEO/SMO/PR/etc stuff out of techmeme and puts it under its own “engineâ€, building off, say, Lee Odden’s list, with some fuzzy logic around that, finding other on-topic blogs as well.
So if you’re interested in having such a service (I am, for sure!), go over to this site and put your vote in the comments!
Seth Godin, godfather of good quotes, recently wrote this:
The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Publishing your ideas… in books, or on a blog, or in little twits on Twitter… and doing it with patience, over time, is the best way I can think of to lay a foundation for whatever it is you hope to do next.
This is why, in my opinion, Social Media Marketing cannot simply be viewed as another tactical discipline within marketing – or even advertising, as many companies might currently think about it. You shouldn’t just do Social Media Marketing as a one-off, as part of a campaign („we’ll have som TV commercials, some online banners, and, let’s see, some social media activities“).
It needs to be a strategic, long term goal to engage in Social Media activities, to build relations with the target audience, and to build trust for those moments, when you (urgently) need to activate your greatest brand/product fans…
… is a really nice TV commercial by Nordpol:
Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of these campaigns, but some of the bigger blunders (Walmart, Coke/Mentos and Sony) I did hear about, of course. I wonder what will be next for this year? You would assume, that (we) marketers learn…
Wo ich sonst so bin...