von thecod | Jul 25, 2005 | Blog, Online Advertising
For the new movie, wedding crashers, there is a really neat microsite up now.
Whoever did this site (please let me know) has taken the idea further and let’s users crash the trailer. Kudos to the technical team – they have actually made it possible for people to paste their face into this trailer so that it becomes part of the film. You can take up the role of, for example, Owen Wilson and whenever he appears in the trailer, he carries your face instead of his own.
I guess there will be two things in the future:
- This could be a lot of fun, if you paste images of people you don’t like onto one of the most stupidist characters in the movie – and send it around the office, for example.
- The movie industry will leverage this technology to let users produce full feature films with their face in it. Imagine being Luke Skywalker, Frodo, Dirty Harry, etc… Sort of like a Karaoke but as a film, not only a song.
I think this is great and I am sure we’ll see more of this kind of stuff in the future…
von thecod | Jul 25, 2005 | Blog
Yes, there was a redesign over the weekend. Not quite finished yet, so please don’t complain. I was just getting really tired of the old design…
von thecod | Jul 24, 2005 | Blog, Online Advertising
Burger King keeps putting out nice online stuff. I wonder if this is, once again, from CP&B? Couldn’t find that out just now…
On this sitelet, users can create their own comic strip based on the movie „fantastic 4“. You can choose the visuals, add your own copy in speechbubbles and some „sound bites“ typical for comics.
Of course, on the last page it’s about BK: you can put together your favourite meal (do I smell some background market research?). I guess this was a clients request: „we cannot only make promotion about the film, we need to add something about our burgers!“
Anyway, users can have it their way, which is what BK has been all about over decades…
(via here and here)
von thecod | Jul 23, 2005 | Blog
The web isn’t very old, yet it is fast paced. I work in this business for 7 years (and use the internet for about 10), so in Internet years – which you can may be measure like the good old dog-years), this would be, well 49 years at least. (Given that thought, I should retire soon!)
Now CNET has put up a top ten list of the fads of all times. I have to admit I don’t know all of them, but may be this is due to the fact that some were probably more popular in the US.
These Nostalgia Sites do keep popping up, just like the yahoo netrospective, which I blogged about before.
von thecod | Jul 19, 2005 | Blog
Something which I really like and posted about before: Diva Marketing blog had a good post about storytelling in Marketing.
Wo ich sonst so bin...